If we had to sum up the year in one word, it would be resilience. The data reveals a shift in where revenue came from this year, and who was willing to spend.

But when you look past the top-line numbers, three distinct signals emerge:

• The Tasting Room is the Volume Driver: In a shifting landscape, the in-person experience captured 35% of total market share. Your physical space is working harder than ever to convert foot traffic into transaction volume.
• The Club is the Value Driver: While guests tightened their belts (POS average order value $97), average club order value climbed to $257. Your members aren't just loyal; they are the only group increasing their average spend. 
• Choice Creates Loyalty: With net club growth down industry-wide (-8.3%), retention is the priority for 2026. The good news? Clubs that offer "User Choice" are seeing average member tenure extend to over 3 years (1,159 days).

Read the full breakdown on LinkedIn

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Here’s to a strong finish to 2025.

Cheers,

The Commerce7 Team