VinterActive LLC (www.vinteractive.com)  in conjunction with Wine Road Northern Sonoma County (www.wineroad.com) will present a 1-hour seminar this Friday December 16th to share the benchmarks and best practices revealed in this year's VinQuest 2016 Consumer Direct Wine Sales Report.

VinQuest research director and VinterActive CEO, Bryan St. Amant, will share DTC sales results and key industry averages for tasting room, wine club and ecommerce as reported by 224 U.S. wineries of every size. 

Common barriers to DTC sales will be examined and seminar attendees will participate in a crowd-sourcing session to address the #1 obstacle to DTC sales growth. 

Data from the VinQuest report will also be used to identify the best practices employed by tasting room, wine club and ecommerce managers at today's top-performing DTC wineries. 

As a bonus, all attendees will have the opportunity to receive a free copy of the VinQuest 2016 Consumer Direct Research Summary.

This event is FREE and registration is open to members of the Wine Road association who RSVP by calling 707-433-4335.

About VinQuest 2016
The VinQuestâ„¢ 2016 online survey was conducted by VinterActive LLC with support from leading winery associations in an effort to better understand the size and dynamics of the consumer direct wine sales channel. Now in its ninth year, VinQuest research has produced one of the largest and most widely used sources of consumer direct sales data in the U.S. wine industry.

Participating winery associations include: Napa Valley Vintners, Sonoma County Wine Road, Walla Walla Valley Wine Alliance, Paso Robles Wine Country Alliance, Temecula Valley Wine Growers and Lake County Winery Association. Initial guidance and support was provided by Wine America and the U.S. Federal Trade Commission.

More information about this year's VinQuest wine marketing report is available at http://vinteractive.com/index.php/vinquest-2016