Is your email marketing software letting you down with poor results and rising costs?REBOOT Your Email Marketing to REACTIVATE Your Online Sales Now

 

Wine marketers have suddenly become 1st responders in the COVID-19 crisis.

With tasting room sales sidelined for now, DTC wineries must fall back on social media and email marketing to survive.

For wineries seeking to fight back with email-driven sales, here are three important things you can do RIGHT NOW to double or triple your online sales over the next few weeks:

1)  Reboot your email marketing system NOW
For most wineries, the vast majority of their email messages never even get delivered because of spam filters. That’s why the average open rates reported by U.S. wineries hover around 20%. Wineries that actively manage their email settings with SPF, DKIM, Google, and Yahoo Postmaster authentication see open rates of 50% to 60%.  And the great news is that it takes less than a day to fix this problem.  Since poor email delivery hampers everything else you do, it’s critical to take care of this issue first.

2)  Boost your email frequency ASAP
Even before COVID-19, the latest research shows that wineries that contact customers twice-a-month or more enjoy twice the sales growth reported by low frequency marketers. Whether you double your email frequency by hand or take advantage of automated marketing, high frequency engagement is a change you can make right away. Now with customers unable to visit their favorite wineries, customer outreach via email and social media must bridge the gap.

3)  Adapt your messaging content ASAP
If customers can’t visit your winery, now’s the time to have the winery visit your customers. COVID-19 doesn’t make wine country any less attractive, so consider reaching out with stories and images from your winery.  COVID-19 doesn’t make wine drinkers less thirsty, especially if they're cooped up at home.  So consider video tasting notes or a virtual wine tasting experience or just share your favorite comfort-food recipe. And if your customers can’t easily visit you, it might be the perfect time to make it easier for them to buy your wine with discounted shipping.

Our newly expanded team is working day and night to help wine marketers weather this storm using email marketing and I hope this message gives you ideas you can act on.

If we can help, let us know.  Our new PreferencePro Automated Wine Marketing system was designed for a challenge like this.  And if you’re ready to turbocharge your direct marketing now, it takes 10 days or less to make the switch to PreferencePro.

None of us know what the future holds, but our industry's recent experiences with fires, floods, and growing competition tell us all that neighbors helping neighbors is the best way to stay strong in wine country.

 Be safe,

 Bryan St. Amant
 VinterActive LLC 

 

P.S. It takes only 15 minutes to learn how automated wine marketing can help your winery.  To schedule a no-obligation meeting with a wine marketing expert, click here to get the ball rolling.