Rob McMillan of Silicon Valley Bank has for years provided our industry with valuable information based on surveys of industry members
It’s now time for the annual Direct-to-Consumer survey to see where that vital marketing channel has been and where it’s going. Any survey is only as good as its respondents, and I urge you to participate, especially so we can get a more robust national picture. Here’s all the information you need.
The SVB’s annual Direct-to-Consumer survey is now open To help you prepare, we’ve included this PDF Guide with a preview of the questions.
The SVB Annual Direct to Consumer Survey is the grandaddy of surveys. The results are anticipated and used by the entire wine business. Those constituents completing the survey will not only contribute to our understanding of critical wine industry issues and trends, but they will also receive a comprehensive set of survey results, the new Direct-to-Consumer Report, and as an innovative incentive, we will publish a guide to industry solutions – only for respondents, combining and reporting all the various ways wineries are dealing with this difficult market.
The survey is open now through March 24th.