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What is the biggest challenge to becoming a nationally built brand? What do distributors really need?
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Wednesday, May 22, 2019 · Vintners Inn, Santa Rosa CA
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Registration is OPEN – LIMITED Discount Tickets Remaining
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We've got tough questions.
They have the right answers.
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Our 3-Tier Experts tackle distribution Q&A
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Leading up to the first 3-Tier Wine Symposium focused on helping wine industry executives and owners navigate the world of distributor relationships, we asked our thought-leaders who are speaking at the event about the tools and techniques you need to change the way your winery works with your distributor partners to maximize this sales channel and grow your brand.
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PETE PRZYBYLINSKI, SVP, Sales and Strategy / Duckhorn Wine Company
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What is a best practice in managing and working with your distributor?
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"Number one, is quality wine and making sure that what we're putting in the bottle is over delivering for the price point at all levels. That's been... READ FULL ANSWER
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What do you think these distributors really need?
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"So, first thing is, kind of crude but very true. They need a supplier that's going to increase their revenue and their gross margin. No matter what they want to do in terms of building a brand, broadening their portfolio, enhancing their account base. If it's not driving towards... READ FULL ANSWER
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MICHAEL DE LOACH, Owner & President / MD Wine Industry Consulting
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What can a brand really do to stand out to a distributor?
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"Well, you know, one of the things that I've seen in dealing with many brands is that what we tend to do is think of ourselves as really unique, but not really communicate what.. READ FULL ANSWER
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Can you share some examples of ways that strong distributor relationships are built?
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"I think the first thing is that you need to spend face-time with people. Leverage your current relationships that you have with those folks and something I often do is, and anybody can do this. Find that distributor, walk into those accounts, talk to the... READ FULL ANSWER
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