Text Messaging Now Outperforming Email 32-to-1
in the U.S. Wine Industry

CLICK TO READ THE FULL REPORTAfter 20 years of researching and reporting on the best practices of consumer-direct wine marketing, VinterActive has released its first VinQuest™ Wine Marketing Report on the benchmarks and best practices of SMS marketing in the wine industry.

Based on five wine marketing data sets and confidential interviews with wine marketers using text messaging in 2021, VinterActive documented for the first time the significant advantage enjoyed by SMS marketers in the wine industry.

Compared to the industry standard – email marketing – DTC wine marketers using text messaging reported:

• 4.3-times better open-rates
• 7.4-times more click-thru
• 32-times more customer engagement for each text message they sent

To put these results in perspective, the industry’s average email list of 10,000 names generates about the same DTC wine sales as a list of 300 SMS contacts.

Detailed results – with benchmarks and best practices for SMS wine marketing – are included in this ground-breaking report: “SMS Marketing Performance in the U.S. Wine Industry – 2022.”

NOW’S THE TIME TO TEXT
Although text marketing has been used successfully for many years in other industry segments, the U.S. wine industry is just catching up now.

In a world where 90% of online consumers want text messages from their favorite brands, but only 9% of U.S. wineries text their customers, this epic mismatch between consumer preference and industry practice spells nothing but opportunity for wineries focused on growth.

And unless you think text messaging is going away soon, the only choice you have is whether you let your competition profit from text messaging before you.

With consumers hungry for brands that engage them with text messaging -- and wine marketers hungry for continued success – we hope the benchmarks and best practices we’re sharing in this report can help any winery profit from SMS messaging in 2022.

Happy Selling!