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A primary goal of the report is to move data from “raw numbers” to meaningful information, so the teams worked together to turn the insights found in the report into actions that wineries can implement now to build their DTC business.The following are some of the findings we found personally very interesting and valuable.
April 6, 2022

A new report from WineDirect & Enolytics points toward women and younger consumers as new market drivers. (iStock)

By Andrea Smalling and Cathy Huyghe This year, WineDirect and Enolytics partnered to create their ground-breaking 2021 DTC Impact Report, pairing WineDirect’s robust consumer behavior and purchase-pattern raw data with […]

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