At the Digest of Wine & Spirits Law, we are constantly keeping our eyes on developing issues so we can better serve the beverage alcohol industry. Last week we spotted a well-written piece by Liza B. Zimmerman titled, “Wine Promotion Rules a Minefield.”

The article quotes several experts on the pitfalls of marketing in the beverage alcohol industry and one expert, Bahaneh Hobel, is quoted saying, “neither the federal government nor the California ABC provide any sort of official guidelines or handbooks to supplier-side licensees regarding trade practices.” Hobel added that, unless “a winery has an attorney or someone familiar with compliance advising them, … they are unlikely to know all of the requirements and restrictions applicable to winery marketing and advertising."

However, there is a resource to help suppliers avoid the problems: The Digest of Wine & Spirits Law contains trade practice and advertising requirements in each state, as well as the applicable federal regulations. Remember: When it comes to compliance information, from trade practices to bottle bills and everything in between, the Digest has you covered.

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