The inspiration behind Boony Doon Vineyard’s wine in a can La Bulle-Moose was a bit of an iterative process. First, decisions had to be made on the brand name and how it would tie into their brand legacy. After rounds of discussions they decided to tie into their existing “Cigare” brand because the wine is in fact made from 100% Rhône varieties. Bulle is French for “bubble” and it was only a matter of time before the words Bulle and Mousse were conjoined by the Bonny Doon Proprietor, Randall Grahm. The team at BDV finally agreed on the name La Bulle-Moose and felt it was a great representation of the product inside the can. Randall shares that he always greatly resisted the idea of “critter wines,” and swore he would never have a critter on the label of a BDV product, but when Chuck House, BDV’s package designer, showed him the iconic bull moose on the can, he was sold. It really seemed to stand out on a shelf (maybe it’s the vibrant pink color).

When choosing a can supplier, BDV’s packaging team needed flexibility and responsiveness to accommodate the evolving lead times and volume fluctuations while hitting critical production and quality deadlines. Saxco sales representative Mario Guerra stepped in with the perfect hybrid solution of sleeved cans, just-in-time delivery programs, and inventory management solutions – all geared toward insuring BVD hit each key business objectives with the launch of La Bulle-Moose.

With the immediate success of La Bulle-Moose, Randall now agrees cans are a natural container for lower pressure fizzy beverages, as far as convenience and lower carbon footprint. It is also not entirely lost on Randall that BDV can benefit from gaining visibility among a younger demographic, and it is possible that wine in cans might well accomplish that.

What’s next for Bonny Doon? Randall shares,” We have certainly had our share of wacky packages/labels over the years; the job in the future will be to somehow convey through the high artistic standards of the package the equivalent level of fastidiousness/gravitas that has gone into the production of the wine itself.” Through the lens of this wine industry innovator, we can all look forward to a bright and bubbly future in wine packaging, and Saxco will be the partner to help insure his visions become a reality. 

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