Bottle360: Redefining DTC Wine Sales

Proven Bottom-Line Results

The trend toward wine subscriptions and modernized membership formats relies on personalization. That means wineries need to tailor their messaging, pricing and communications to individual wine consumers. Making personalization flexible, is the most sought-after function in Direct-to-Consumer (DTC) programs, but many users find that their software makes it hard to accomplish. Bottle360 is tackling this challenge.

“The tools a winery needs to boost new consumer sales and earn repeat orders have to be highly flexible to personalize customer experiences but also match the individuality and uniqueness of each winery,” says Katherine Adams, the CEO and founder of Bottle360. “That is why we focused on developing the right tools that offer versatile ways for the winery to transform how they connect with their potential customers and foster deeper loyalty with existing ones. Our goal is to increase repeat purchase frequency, all with an emphasis on making using our DTC platform easy.”

Bottle360 is known for its robust and intuitive functionality and its 360 degree approach to everything wineries need for direct to consumer sales.  In addition to the three core elements of DTC, i.e., eCommerce, Tasting Room Point of Sale, and Club and Subscription Management, all of the necessary functions along with bells and whistles are mostly contained within the software, eliminating the need for extra 3rd party add-ons.

Adams’ team is in perpetual rapid development mode, adding features and unique abilities at a rate that she states "far outpaces any other competitor to empower wineries with the tools they need to thrive.” Therefore even if your winery saw a Bottle360 demo just a few months ago, the pace of their development including WineWallet, increased functionality, and these new integrations, will make it worth your time to take another look at this innovative company that truly seems to care about their winery customers.  Their recent upgrades improve the flexibility wineries need to increase customer acquisition, strengthen customer relationships and loyalty to ultimately boost revenue. 

Their latest innovative feature release, WineWallet™ is an all-in-one loyalty and subscription program built to be native to the Bottle360 platform. Wineries can now use WineWallet to offer their customers points, rewards and exclusive club or subscription benefits in a seamless, digital experience. This new solution makes it easy for consumers to earn, track and redeem perks, all at no extra cost to Bottle360 customers or hidden fees for third-party plug-ins to create loyalty points.  Rave reviews of this feature are already appearing with amazing results from wineries such as doubling signups.  

"WineWallet has been a game-changer for our winery," said Adam Martinez, Owner and Winemaker of Uplifted Winery. "The ability to seamlessly integrate points into our Subscription Clubs has significantly helped drive sign-ups and engagement. Our customers love the rewards, and we love the enhanced connection we're building with them. We have actually gotten double the wine club sign-ups than we were projecting for August, and over half have been for the WineWallet style clubs."

In addition to WineWallet, the team continues to build out Bottle360 functionality, including: 

1. A WordPress Plugin to match and directly connect a winery's e-commerce and club pages with their website, offering both wineries and website design firms easy tools to collaborate
2. Layering Klaviyo's marketing automation tools on top of real-time purchase behavior and preferences captured by Bottle360 to create segmentation, email marketing and SMS campaigns using personalized data; and 
3. Integrating RedChirp's personalized messaging, order confirmations, shipping updates and recommendations. This option was "a game-changer" for family-run Résolu Cellars, says co-owner Kathie Nelson, making "customer outreach more efficient and personal," and boosting response rates.
4. Producing software with fewer  key strokes and  less steps. Making DTC software easier and more friendly for all staff with various technical abilities, so wineries have more time for hospitality. 

Bottle360’s record boasts 100% 5-star reviews, 24/7 customer service, reasonable prices and a history of never having raised its rates. Adams notes that “while all wineries have substantial levels of savings, one in particular saved over $24,000 in its first year using the software. This is because the others are gouging on price, no matter how they spin it. That same winery saw an increase of $230,000 in sales on our platform in the same period. That's an enormous boost to any size winery."

Bottle360’s can-do attitude, respect for its customers, and passion to help wineries brings a breath of fresh air to the industry.