Murano Group has announced that its subsidiary, Santa Rosa-based Copain Custom Crush, will change its name to Punchdown Cellars as of September 12, 2012. The name change coincides with a revitalized program to promote the company’s winery clients through enhanced social media initiatives and a dynamic new website. The online effort is designed to provide the public with a rare behind-the-scenes look at the production process at Sonoma County’s premier facility for the production of boutique high-end wines.

“Punchdown Cellars is the epicenter of premier artisanal winemaking in Sonoma County, and numerous interesting and compelling stories and images emerge every harvest season and throughout the year,” said Robert Morris, general manager of Punchdown Cellars. “We’re excited to share our clients’ stories and supplement their own marketing efforts by reaching out to the public through our website and social networks.”

Murano Group CEO Jay Thomson explained that the name change is also part of a larger rebranding effort designed to eliminate confusion with his company’s interest in the separately owned-and-operated winery, Copain Wines. “Punchdown Cellar’s goal,” said Thomson, “is to provide the same excellent production services, but with an increased emphasis on telling our clients’ unique stories and spreading the word about the incredible wines being made here each year by great, often under-the-radar, winemakers.”

For more information about Punchdown Cellars and its services, please contact general manager Robert Morris at robert@punchdowncellars.com or (707) 541-7373, visit www.punchdowncellars.com or Facebook.com/Punchdown Cellars, or follow the facility on Twitter @PDCellars.

About Punchdown Cellars

Formerly known as Copain Custom Crush, Punchdown Cellars is a Santa Rosa-based provider of winemaking services and logistics to boutique wineries and independent vintners. Founded in 2001 by Wells Guthrie and Kevin McQuown, the custom crush facility was acquired by Murano Group in 2009. The company provides a full host of custom crush services for premium wine production, a state of the art facility, and an innovative, client-only website that gives winemakers access to winemaking archives and the ability to submit work orders remotely. Punchdown Cellars boasts an impressive client roster of 30 to 40 boutique wine producers. For more information, visit www.punchdowncellars.com.

About Murano Group

Murano Group is a San Francisco-based holding company with interests in consumer branded companies, food and beverage related businesses, and real estate. For more information, visit www.murano-group.com.