April 17, 2018
VinQuest 2018 U.S. Consumer Direct Wine Sales ReportBENCHMARKS & BEST PRACTICES FOR DTC WINE SALES
Windsor, CA – April 2018 – U.S. wineries are poised to grow their consumer direct wine sales to record levels in 2018, according to the latest VinQuest wine industry research released by VinterActive LLC.
Based on a survey of 226 wineries from 19 U.S. states, the VinQuest 2018 U.S. Consumer Direct Wine Sales Report shows that direct-to-consumer (DTC) sales are responsible for the majority of revenue generated by most U.S. wineries and continue to grow at a double-digit pace in 2018.
Key findings of this year’s research reveal:
- U.S. DTC Sales Growth Average in 2018: 12%
- Wine Club share of 2018 DTC Sales: 34%
- Tasting Room share of 2018 DTC Sales: 31%
- Ecommerce share of 2018 DTC Sales: 11%
- 2018 Forecast Wine Club Growth: 20%
- 2018 Forecast Tasting Room Growth: 14%
- 2018 Forecast Ecommerce Growth Rate: 18%
"With more revenue and faster growth than tasting rooms, we're seeing the advent of a new age in DTC wine sales -- the wine club era. By focusing on a customer experience that extends beyond the tasting room, growth-oriented wineries have discovered new opportunities to expand their wine sales in 2018," according to VinterActive CEO, Bryan St. Amant.
