January 23, 2026
For beverage brands, that shift demands rethinking. Not only in product formulation, but across category strategy, format, and also … packaging. At O-I, we see glass packaging offering a powerful edge as expectations rise.Dry January Isn’t Just a Moment: How Non-Alcoholic & Low-Alcohol Beverage Brands Win with Elevated Experiences | O-I
Dry January, alongside the broader sober-curious and low-/zero-proof movement, reflects a deeper shift in how consumers think – which demands beverage brands think differently, too.
