Rack & Riddle Custom Wine Services, one of the largest custom crush and winemaking companies in the North Bay area, provides “shiners” or “clean skins” as winemakers in Australia call the phenomenon—unlabeled wine for application of businesses’ or individuals’ own brand labels.

Contact Rack & Riddle at 707-433-8400 for information on receiving $12 off per case as part of the Rack & Riddle Healdsburg Grand Opening sale – only two weeks are left for these great savings.

“Through custom dosage and other methods, you can truly make the wine your own,” said Rack & Riddle Executive Director of Winemaking Penny Gadd-Coster. “Shiners are growing in popularity, because it’s a way for a business or individual to make wine commercially, and market their brand, without having to build a winery. We take care of the label approval, bottling, labeling and prepping the finished case goods for shipment.”

Rack & Riddle stands apart as one of the only providers of a wide selection of both still wine and sparkling wine shiners, and specializes in sparkling wines made in the méthode champenoise tradition—a labor-intensive and expensive process that involves second fermentation in the bottle.

Rack & Riddle recently opened a second facility in the booming wine country of Healdsburg, Calif. This allows customers’ brand labels to state their business name/wine brand as being produced and bottled in Healdsburg. “The name ‘Healdsburg’ is a powerful marketing tool, as it holds a lot of cache,” said Gadd-Coster.

Healdsburg Mayor Jim Wood said of Rack & Riddle’s winemaking operation, “It fills an important niche in the industry, giving smaller producers an opportunity to create world class wines right in town.”

Wineries are wise to offer sparkling wine, as the International Wine and Spirit Research (IWSR) research consultancy predicts worldwide consumption rates of sparkling wine will outpace that of still wines between 2012 and 2016.

From 2007 to 2011, sparkling wine consumption increased 4.17 percent, compared to the 2.72 percent increase seen in still, light wines during the same period.

The consumption of sparkling wines is projected to rise 8.52 percent between 2012 and 2016, due to expected consumption increases in the top four sparkling wine markets: the United States, Germany, France, and Russia, according to IWSR.

Rack & Riddle’s Sonoma County expansion poises the company as one of the largest custom crush facilities specializing in sparkling wine in California. Rack & Riddle anticipates significant growth through increased bottling, stainless steel tank and tirage storage capacity. As a result of the Alexander Valley expansion, 15 new jobs were created at Rack & Riddle; additional new jobs will be created in coming months.

In the past two years, Rack & Riddle has seen business soar by 40 percent. Production in 2011 grew from 700,000 cases a year to 850,000 cases the following year. In 2013, the company produced more than 1 million cases of wine on behalf of well over 100 winemaking clients. Rack & Riddle was founded in 2007 with just eight employees and today has more than 50 employees.

ABOUT RACK & RIDDLE CUSTOM WINE SERVICES:
With a recent expansion to two new locations in Sonoma County, Rack & Riddle is proudly committed to providing pristine facilities where winemakers craft both still and sparkling wines. Rack & Riddle offers complete grape-to-bottle, base-to-bottle, and shiner programs for private labels, and houses nearly 2 million gallons of stainless steel storage and fermentation vessels. An exceptional winemaking team produces over 1 million cases of wine annually. For more information, please visit www.rackandriddle.com.