The 2014 Tasting Room Survey is a compilation of responses from 500 winemakers from across the U.S. and Canada. The purpose of the survey was to determine trends in tasting room and wine club practices and procedures.

In this interactive video discussion SVB's Rob McMillan reviews survey results and interprets industry trends with a panel of experts.

Some of the topics we cover: 

• Conversion rates of visitors to buyers
• Impact of venue choice on tasting room success
• Regional Tasting Room Comparisons
• Club Metrics
• Expert Panel Analysis

 

 

Download the 2014 Wine Survey Results Presentation (PDF)