December 30, 2013

Wine trends to watch in 2014

Whether 2013 was a good year for your winery or you're looking forward to better prospects in 2014, it's time to start preparing now. Maybe you already have some resolutions for January. With a number of new trends set to emerge next year, you may need to reassess your wine marketing strategies. Here are some developments to watch in the next year:

  1. Wine consumption is set to increase In 2013, Morgan Stanley released a report that predicted inadequate global supplies of wine, sending many wine enthusiasts into a panic. Industry experts have disputed these findings, especially after a large California harvest, and this may have had the ultimate effect of driving up wine sales, according to Wine-Search. In fact, 2013 could be the wine industry's 20th consecutive year of growth - in spite of the recent recession.

    But higher wine sales aren't guaranteed, especially with legitimate competitors emerging in the market in the form of  ... click here to read the full article.
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