Commerce7 today announced the launch of Data Drops, a new ongoing series designed to deliver timely, digestible insights that help wineries understand what is really driving direct-to-consumer performance. What was once a single yearly data book will now be published in shorter pieces that arrive throughout 2026, giving the industry faster access to trends, benchmarks, and opportunities backed by the largest DTC dataset in wine.

Powered by data from across the Commerce7 platform, Data Drops turn the company’s scale into practical knowledge any winery can use.This series is built for the entire industry, not only Commerce7 clients. Whether a winery runs on another platform or is just beginning to build out its DTC strategy, the content offers clear, actionable intelligence designed to push the industry forward.

“Data is only useful when it helps you take the right next step. With Data Drops, we’re making the industry’s biggest DTC dataset readable, practical, and ready to act on. Our hope is that wineries of all sizes can use these insights to build experiences their customers actually want and find growth they might not have seen otherwise,” said Kendra Sellick, Head of Marketing at Commerce7.

The first release in the series, titled Inside 1.4 Million Memberships: What’s Really Driving Wine Club Success, highlights the behaviors, patterns, and opportunities shaping one of the most important revenue channels in DTC wine. Based on data from 1.4 million memberships and more than 17,000 active clubs, the report reveals what top-performing clubs are doing differently, how flexibility influences retention, and where wineries are leaving value on the table.

• Key themes from this first Data Drop include:
• How customizable shipments consistently lift order value and strengthen engagement
• How editing patterns and preferences point to a growing demand for flexibility
• How different club structures influence long-term retention and overall membership tenure
• Where the clearest opportunities remain for wineries building or optimizing their club programs

Wine clubs remain one of the biggest drivers of DTC revenue, yet performance varies widely. By turning broad industry data into clear patterns, this Data Drop gives wineries a grounded view of what is working now and what they can adjust for better results.

This series reflects a larger strategy across Commerce7 to give the industry more transparency, more insights, and more opportunities to learn from real customer behavior. With more wineries on Commerce7 than any other DTC platform, the company is uniquely positioned to surface trends that help wineries personalize experiences, improve conversion, and grow with confidence.

This series will continue throughout 2026 with focused reports on ecommerce, tasting room behavior, retention, personalization, and more.