New BrandMuscle-powered portal offers custom on-demand POS materials, design services and distributor marketing support to LibDib Makers

San Jose, CA, July 15, 2019 — LibDib, the only web-based distributor of alcoholic beverages, today unveiled their new LibDib Instant Impact Portal, an online service powered by BrandMuscle, the leading marketing firm for distributors nationwide. LibDib’s Instant Impact Portal is now available to all live LibDib Makers, providing them with access to marketing and design services, as well as digital and printed materials, at a lower cost compared with independent designers and printers.

“We are so excited to offer our Makers access to the same services that established suppliers have been enjoying for years,” said Cheryl Durzy, Founder and CEO of LibDib. “Our partnership with RNDC has enabled us to grow our service offerings and match the services RNDC provides to their suppliers. This is huge for our Makers as it allows them to easily support and grow their sales and marketing efforts.”

LibDib’s Instant Impact Portal offers:

• The ability to create consistent and affordable marketing materials with no retainers.
• Access to custom on-demand POS materials, from web to print.
• Integrated design management for brands.
• Access to more than 100 graphic designers.
• Custom and Maker-supplied marketing templates.
• Templates that can scale for various application – from table tents to menus, brochures, signs, and truck wraps.
• Field rep access to materials as needed.
• Online payment and direct shipment.

“Having access to BrandMuscle’s powerful platform really helps emerging brands showcase their products in the marketplace,” said Tanya Riesbeck, LibDib’s Director of Maker Experience. “It is all part of LibDib’s vision to bring emerging brands into the 3-tier system and give them the ultimate chance at success.”

The Instant Impact Portal is available to all live LibDib Makers via LibDib’s online platform. Makers simply sign-in to LibDib and access BrandMuscle from the “Resources” tab inside the platform. Interested Makers can sign up at LibDib.com/Makers.

About LibDib, LLC

Liberation Distribution, LLC (LibDib) is a distributor of alcoholic beverages enabled through a proprietary technology platform. LibDib focuses on the evolution of alcoholic distribution utilizing technology to provide three-tier compliant services for any brand. Using LibDib, restaurants, bars and retailers legally and efficiently purchase boutique wines and craft spirits. The company is a proud partner of Republic National Distributing Company (RNDC) who they formed a partnership with in December 2018. LibDib was founded in 2016, launched in March 2017, and is based in San Jose, California. LibDib can be found online at LibDib.com as well as on Twitter, Facebook, Instagram, and LinkedIn.

Makers from 47 states are using LibDib’s web-based platform for distribution in California and New York

San Jose, CA, June 21, 2018 — Liberation DistributionTM (LibDibTM), the first technology company to offer a three-tier compliant web-based platform to sell wholesale alcohol, is calling all wine, beer and spirits producers in the states of Arkansas, Nebraska and North Dakota to join LibDib today and start selling to restaurants and retailers in both California and New York. LibDib is a licensed distributor with a technology platform that efficiently connects brands directly with buyers, and the only distributor to provide legal market access to ANY licensed Maker. 

“Since LibDib’s launch in March, 2017, it has been a goal of mine to have at least one Maker in every state. Makers in 47 states are now signed up on the platform and I want 50!” said Cheryl Durzy, Founder and CEO of Liberation Distribution (LibDib). “So, I ask Makers from Arkansas, Nebraska and North Dakota to consider LibDib! You’re making some amazing craft products and we hope you’ll join us in doing distribution differently. Next goal: compliant, 3-tier distribution to restaurants and retailers in all 50 states.”

LibDib now offers almost 2,000 products for distribution in California and more than 1,200 products in New York. Over 1,500 active resellers are on the platform and restaurants, specialty stores and large chains in both states are purchasing craft products from LibDib. 

“I can tell you that joining LibDib completely changed my business,” said craft beer producer, Scott Novosel, owner and founder of O Light Beer. “LibDib is the distributor any small producer should be working with. I would not be where I am today without them.”

LibDib’s benefits to beer, wine and spirits producers include:

• Setting up distribution in a new state is as easy as entering information online and uploading a license.  
• Increased efficiencies in the delivery process via 3PL or Common Carrier.
• A low average margin of 15%.
• No bill backs, no aging inventory or buying back product.
• Timely payments, with easy to read, real-time sales reports available 24/7.
• All Makers (regardless of size) are treated equally. No favorable placements, advertising or incentives.
• Sales materials are uploaded once and are available in all active markets.
• Business-changing features in the online distribution platform include one-click re-ordering, purchase suggestions, and direct communication between Makers and accounts. 

How to Sign Up

Makers can visit LibDib.com and input their products of choice into the system. After uploading licenses and basic information, the maker defines product selection, calculates the listed wholesale price and defines where to distribute. Due to price posting in New York, transactions will go live in in that state in the following month. The LibDib web-based platform automatically handles the invoicing, payment processing, collections, and taxes, allowing both makers and retailers to do business in a more open, efficient and cost-effective way.

About LibDib

Liberation Distribution, Inc. (LibDib) is a distributor of alcoholic beverages enabled through a proprietary desktop and mobile friendly web platform. LibDib changes alcohol distribution by leveling the playing field for everyone. Using LibDib, Restaurants, Bars & Retailers legally and efficiently purchase boutique wines, craft spirits and microbrews from Makers of all sizes. The company was founded in 2016, launched in March 2017, and is based in San Jose, California. LibDib can be found online at LibDib.com as well as on Twitter, Facebook, Instagram, YouTube, and LinkedIn. 

New distributor uses technology to open alcohol distribution to any winery, brewery or distillery, while giving restaurants, bars and retailers access to a larger variety of boutique craft libations

San Jose, CA, March 22, 2017 — Alcohol distribution has not changed since the inception of the three-tier system at the repeal of Prohibition in 1933. Today, a new path to distribution is available to beverage alcohol suppliers with the unveiling of Liberation DistributionTM (LibDibTM), the first alcohol distributor and technology company to offer a three-tier compliant web-based platform. With LibDib, any maker of specialty wine, craft spirits and micro brews can easily set up distribution.

“Distributor and producer consolidation has created a closed market where the little guys cannot get their product into distribution and accounts are being squeezed to purchase beer, wine and craft spirits from the very largest suppliers,” said LibDib Founder and CEO, Cheryl Durzy, a 20-year wine industry veteran. “While managing my family’s brand I became incredibly frustrated by the lack of options available today. All brands deserve a route to market and LibDib creates an opportunity where makers and buyers can work directly together. LibDib is distribution done differently and distribution that’s open to everyone, not just a select few.”

Today, makers can visit LibDib.com and input their products of choice into the system. After uploading licenses and basic information, the maker defines product selection, calculates the listed wholesale price and defines where to distribute. Transactions on the LibDib platform will go live in California on April 5, 2017, allowing restaurants, bars and retailers in the state to order from makers of any size and from any location, whether down the street or from across the globe. Anyone interested in the LibDib platform can create an account and sign up starting today. Due to price posting in New York, transactions will go live in the coming months.

The LibDib web-based platform automatically handles the invoicing, payment processing, collections and taxes, allowing both makers and retailers to do business in a more open, efficient and cost effective way. The company has been beta testing with a select group of makers and on and off premise accounts over the past few months. 

“The alcohol distribution market hasn’t changed for more than eighty years and is ripe for innovation,” said LibDib CTO, Richard Brashears, a twenty-year technology industry veteran who specializes in defining and developing complex software. “Just as the hotel and transportation industries have evolved with two-sided web and mobile platforms, LibDib has used technology to change the distribution process and make it easier, more cost effective and more efficient than ever before.” 

In addition to using technology to create a new system for distribution, LibDib is also implementing market friendly business practices such as: 

• Charging a lower margin for makers with most transactions at 15%.
• Processing payments in 30 days or less and providing on-demand sales reports.
• Giving makers as much freedom from Franchise Laws as legally allowable, enabling them to leave at-will and at no cost. 
• Giving restaurants, bars and retailers a large and varied selection of boutique products from which to choose.
• Enabling direct communication within the platform between makers and accounts.
• Creating a level playing field for everyone with no unfair incentives or price breaks.
• No aging inventory sitting at the wholesaler warehouses.
• Eliminating the middle man and any potential for a sales representative to strong-arm the sales process.
• Allowing RB&Rs to buy only what they want, when they want it. No minimums. 
• Giving access to unique, local and limited availability wines, craft spirits and beers.
• Sales materials and POS are always up to date and accessible online.  

Makers and importers from everywhere are invited to visit www.libdib.com and onboard their products today. The company plans to expand to other states in the coming months. 

About LibDib

Liberation Distribution, Inc. (LibDib) is a distributor of alcoholic beverages enabled through a proprietary web platform and mobile app. LibDib changes alcohol distribution by leveling the playing field for everyone. Using LibDib, Restaurants, Bars & Retailers can legally and efficiently purchase boutique wines, craft spirits and microbrews from Makers of all sizes. The company was founded in 2016 and is based in San Jose, California. LibDib can be found online at LibDib.com as well as on Twitter, Facebook, Instagram, YouTube, and LinkedIn. 

New York and California restaurants, bars and retailers now have access to hundreds of boutique wine, beer and spirits products via the LibDib platform

San Jose, CA, June 1, 2017 — Liberation Distribution (LibDib), the first alcohol distributor and technology company to offer a three-tier compliant web-based platform, today announced that LibDib is now live in New York. As of today, restaurants, bars and retailers (RB&Rs) in both New York and California can purchase hundreds of boutique and craft products that previously were unavailable. In addition, LibDib announced that the company has created a platform sales team in both states to increase the adoption of the LibDib platform by RB&Rs.

“We are so happy that we are providing all Makers access to distribution,” said LibDib Founder and CEO, Cheryl Durzy. “Adoption in California has been tremendous and as of today we now offer restaurants, bars and retailers in New York access to this new way of purchasing unique and craft products. We are also excited to welcome our new platform ambassador sales team who round out our unique approach to alcohol distribution.”

LibDib now has more than 450 products on their multi-state distribution platform, with new Makers and RB&Rs signing up every single day. Products include boutique wines, craft spirits and microbrews (available in California only) made by Makers of all sizes and from more than 20 states and 8 different countries.

“In addition to the products we currently have on LibDib, there are 200 more Makers in our compliance and logistics pipeline,” continues Durzy. “This is the ultimate testimony for the need of something like our platform in the marketplace.”

Restaurants, bars and retailers in California and New York can now order from LibDib to receive products from Makers of any size and from any location, whether down the street or from across the globe. Licensed resellers can create an account and sign up on LibDib.com. The LibDib web-based platform automatically handles the invoicing, payment processing, collections, and taxes, allowing both Makers and retailers to do business in a more open, efficient and cost effective way.

About LibDib

Liberation Distribution, Inc. (LibDib) is a distributor of alcoholic beverages enabled through a proprietary desktop and mobile friendly web platform. LibDib changes alcohol distribution by leveling the playing field for everyone. Using LibDib, Restaurants, Bars & Retailers can legally and efficiently purchase boutique wines, craft spirits and microbrews from Makers of all sizes. The company was founded in 2016, launched in March 2017, and is based in San Jose, California. LibDib can be found online at LibDib.com as well as on Twitter, Facebook, Instagram, YouTube, and LinkedIn.

Liberation Distribution, LibDib and the LibDib logo are trademarks or registered trademarks of Liberation Distribution, Inc. Third-party trademarks mentioned in this release are the property of their respective owners.

OND: October, November, December. The three-month period when distributors do not allow new brands, work-withs, price changes, new product introductions, or pretty much anything supplier related. OND is when 40% of the booze in this country is purchased. If you are a distributor sales rep, its heads down and sell, sell, sell. 

In the old world, if a Maker did not have a distributor lined up by September 1, they could forget being a part of this busy season. There was no access to the market for OND. Sales reps also needed to be trained/tasted, product had to be placed in the warehouse, and OND incentives put in place (good luck with that small suppliers).

That’s all changed with LibDib! We can provide access for OND holiday sales.

Thinking of a gift pack? No problem. Traditional distributors often get worried about post-holiday inventory of gift packs and other specialty items. Via LibDib, Makers have the ability to get creative with their product mix. 

That being said, there are filing deadlines in NY and they are coming up August 23 for October 1 distribution. In California, we have a little more freedom without the price postings issues.

If you want end of the year sales, now is the time.

Get on the LibDib platform, start inviting accounts and suggesting orders. It’s intuitive, easy to use and will hopefully change distribution for businesses of all sizes, everywhere.

Distribution, Done Differently.

Like you, I’m a small business owner and like you, I struggle getting everything done each day. There’s just not enough time! And that’s why many small brands aren’t able to market themselves. They simply don’t have the time or budget to go big. So they go home. I’m here to tell you that you don’t have to give up, there are a few things you can do each week to start (and keep) the marketing ball rolling for your brand.

First, when it comes to marketing, set aside some time for it.

Be it 1 hour a week or 5 hours a week, set aside a time each week to work solely on marketing. Start from the beginning. Figure out your competitive set. See what they are doing in social media, online marketing and public relations. Find out where they fit into the market and most likely you’ll find a spot where your products should be. Draft up a quick plan that will get you in front of the accounts and the consumers who could potentially buy your products.

Start your social media channels BUT commit to managing them.

Set up at least a Facebook page, Twitter account and an Instagram account. Add photos, logos and product information and make sure that all social accounts are consistent with naming and imagery. After all, you want it to reflect who you are as a brand and your products. Again, look to your competitive set or even other brands you like and emulate what they are doing. Don’t copy them (obviously), but pick a look and feel that works for you and then stick with it.

Manage your social media.

There is nothing worse for a brand than an abandoned Facebook page. So, once you start, make sure you set aside time each week to post. You don’t have to post every day but at least post a few times a week. Share photos of you working in the vineyard or distilling. Bring people into your story and brand.

Send your product to the people who matter.

Submit your products to competitions. Find out which journalists write about your product category and send them a sample (if they accept samples). Be sure to include marketing materials and tech sheets on your products when you send them.

Hire someone to help.

As a business owner you also need to know when to outsource. So, if you are overwhelmed, ask around and find a marketing consultant. Ask them to create your marketing plan, brochures and social media sites. You can typically secure consultants at competitive rates (the web is great for this). It may seem like you don’t want to spend the money on marketing, but that $500 spend could open up a lot of doors for you.

This is a tough business. We love it, but it’s tough. Compound that with everything you do and it can be overwhelming. Believe me, I know. But if each day or week you work on promoting your brand, over time it will grow. It may take a while for that to happen, but it will increase your brand awareness and hopefully brand loyalty!

I’m a small business owner for the first time in my life and I must say, over the past year I’ve learned a lot. I don’t sleep much (I’m working on that) and I assume that many of our LibDib Makers, restaurants, bars and retailers are in the same boat. I’ve spoken to many of you who work long hours, have dumped your life savings into your business, and are working hard every day to make it happen.

Literally every day I get thrown a 100 things and for me, the most important thing I’ve learned is prioritization. Every morning I look at my to-do list and I pick the most important things I need to do that day. Here’s a little insight into what I’ve learned to focus on.

LibDib Priority #1 - Staffing

Given my business, staffing is number one. I need to have enough people to get the job done and I need to hire good people. I spend a lot of time making sure the people we hire are doers. I need people working hard and I need people who are flexible. I may ask someone to do a task that isn’t in their job description and I need them to get it done. Luckily, we have an amazing team who are all committed. I couldn’t do it without them.

I also have an amazing right hand man, Rich Brashears.  He is not only the co-founder and CTO of LibDib, but he really operates as the COO. He sleeps much less than I do, and he works twice as hard. He’s truly the reason LibDib has the best engineering team around. And, he’s definitely a cheerleader for all of us.

LibDib Priority #2 - Revenue

As the head of LibDib I need to make sure that I’m focusing on things that involve revenue. I put aside a large part of my day to make sure that we are focused on things that make money or that bring in an investment. After all, I have a staff to pay and people who rely on me.

LibDib Priority #3 - Is Everything Working?

Every single day I take a look at our systems. Are they working? Is there anything that needs to be improved? I have regular meetings with the team where we report on all processes. As a technology company and a distributor I can tell you, there’s a lot to check. I have a feeling that most of you feel the same way. Making sure things are running smoothly and adjusting things as needed, is super important.

LibDib Priority #4 - Networking

As CEO, my job is to network. In fact, this week I’m attending Women of the Vine Executive Summit in New York and the WSWA Women’s Leadership Council in DC. I’m meeting with partners, talking with Makers and overall working the market. I really enjoy this part of the business as I love meeting new people. Also, being able to network with other women in this male-dominated business, is a huge plus.

I hope this helps you just a little bit. As you struggle to check off the 100 things on your to-do list, remember that all small business owners deal with it. Once you determine what the 4-5 buckets are each day, you can more easily figure out what’s most important. I don’t have it totally figured out but I know that learning from other business owners has really helped me. And if you can get some sleep at night, that’s just a bonus.

It seems everyone in the industry is talking about how independent retailers can survive in the age of Amazon. We love Brad Rosen’s article “Did Amazon Just Kill Liquor Retail As We know It?” for that reason. The Amazon acquisition of Whole Foods is scaring a lot of industry people--and rightly so. One of the major reasons I started LibDib was due to consolidation (you can read all about my sales woes in another blog post).

Sure, my first frustration was distributor consolidation but it’s happening all around us: consolidation of family brands into large companies, distributors buying up small distributors, and so on. So what does all of this mean to you, the retailers? I’d say it’s time to change it up. It’s time to get crafty,

I’m not saying break out that old scrapbooking kit, I’m thinking more Beastie Boys style. It’s time to throw down and show your customers you mean business. It’s time to bring truly small production craft products into your stores.

By craft products, I mean stuff that previously was incredibly difficult to get a hold of. We all know that the key to independent retail shops is great customer service. That’s what keeps me coming back to the speciality store in my hood. They understand me and they recommend really great products that they know I will love.

And what do consumers love right now? Unique, small production stuff. That’s where LibDib comes in. Since we launched in March we’ve had Makers signing up on our platform each and every day. The majority of these Makers are people with incredible products who couldn’t get distribution and therefore, couldn’t get into your store. Now they can (in California and New York at least, more states coming soon!).  And because we charge a much lower margin than other distributors, you can sell these products at a competitive price. I should also mention that we are web-based so you can order craft products from the comfort of your office or in the back room during inventory counts. Makers ship directly to you and it’s super easy.

I’m not saying LibDib is going to save the world from Amazon but I do hope that what we are doing as a company will help all of the small guys survive and thrive. The small retailers, the restaurants, the bars, and the Makers; I want you all to succeed together.

So, my message to all of you retailers out there is don’t panic. Just reevaluate and change things up. Start using new technology like LibDib to order products. Change up your product offering and bring in super cool, new stuff that the larger chains just aren’t going to carry. Give your customers some beverage options to get excited about again. Get crafty.

Consolidation has given only the large brands a voice and shelf space. It’s time to change that and do distribution and retail differently.

Every day at least three new Makers sign up on LibDib. Not all of them “go live” right away (due to compliance, waiting for other markets, or just poking around) but most have the same question: How can I be successful on the LibDib platform? 

LibDib is a different way of looking at distribution. Sometimes it’s hard for Makers to wrap their minds around it. Our margins are half of traditional wholesalers. And Makers know up front that they are in charge of their own destiny when it comes to sales and fulfillment (with LibDib guiding you on how to be compliant).

Something most Makers know, especially those who have worked with distributors before: You need to have your own relationships with buyers. You need to be out there selling. There are multiple ways to do this and LibDib can provide the tools and and the access. But ultimately, selling and fulfillment is up to you.

Here are a few tips on how to be a LibDib success:

• Share Your Story: LibDib provides every Maker with a (free!) place to post their story. Research shows that consumers (and therefore buyers supplying those consumers) are seeking products with authenticity. They want stories, experiences, a way to relate. A picture is a thousand words, a video…10,000. Even a quick phone video with an introduction, a quick shot of your still or vineyard, a pat of the winery dog. Be yourself, your authentic self. Don’t be the guy with a blank logo, pictures or labels. We actually built an algorithm to show “no image” products last in a search….we want our storefront to look good! Tasting notes, recipies, history of the brand….it all helps. Spend some time and have a great looking storefront on LibDib.

• Price it Right: Make sure you are pricing for wholesale sales, not retail. Give your buyers the opportunity to make margin. That is one of the first things an account with look at. Here are some good tips on pricing. And remember, buyers can see your retail prices on your website. Unless you are Williams Selyem, make sure to build in good margin for the final account. On LibDib, there is complete transparency on what we are making as the distributor.

• Link Up!: Do you have a trade section on your website where accounts can go to find out who your distributors are? You should!  Do you have a “Where to Buy?”page on your website that shows a map of your accounts? You absolutely should. Another great thing about LibDib is our Makers know every account (always live, updated depletion reports!) that is purchasing, so you can add to your website in real time.

• Have a Plan: What is your plan to touch accounts? Are you going to do it yourself? (I highly recommend this; the best salespeople are always the Makers themselves!) Ok, maybe you can’t clone yourself….I totally get it. A salesperson or broker arrangement might work for you then. Let us know, we have a number of recommendations based on your needs. Or perhaps carve out some time to research 5 accounts you’d like to target in the marketplace. Then try another 5. Email them and schedule a call. Offer to send a sample. If you can, visit the marketplace (and let us know…we can help).

• Follow Up (IRL and on the platform): Did you get a sample request from an account? Did you make a pitch and was told to touch base in two weeks for the order? Make sure you follow up! Leave no stone unturned. Once you make a sale or invite an account to the platform, a notification sequence is activated for reorders. This gives you the time to focus on new business.

• Invite Accounts: Inviting accounts to the platform (or inviting someone that is already on the platform) gives buyers a view of your products right when they log in. It also puts them into a marketing sequence that reminds them of who you are and what you do.
  
  
• Sell Through: Offer to do tastings to promote sell through of your products. Ask the buyer if they need POS (should be downloadable from LibDib) or if there are any other opportunities to push for that second, third and fourth order. Sell through is key to building distribution. Do you have social media accounts that you can push your users to stores (there are some TTB rules about this….be aware) carrying your products? Can you do a wine/distiller/brewery dinner?
   
• Sell via the platform=data=leads: A new LibDib feature! The more you sell via the LibDib platform, the more leads we can provide. We are super excited to start beta testing our new “Prospects: feature. We use data (sales, customer, supplier and product segmentation) to find the right buyer matches for Makers. We provide contact information, a “hook” and the preferred way to reach out. The more data we have, the more prospects we can push your way. Also, as we grow, buyers that log in and curate will have a “recommended for you” window, which is based on other points of data. The more you use the platform, the better likelihood of expanding your distribution and account contacts.

Stay tuned for LibDib webinars and future user conferences/events that will continue to educate and help everyone become the superstar Maker you all deserve to be.

 

Small producers finally have an effective platform for 3-tier distribution

San Jose, CA, March 22, 2018 — Liberation Distribution (LibDib), the first technology company to offer a three-tier compliant web-based platform to sell wholesale alcohol, today celebrated the one-year anniversary of distribution done differently. A year ago, today, LibDib launched their online platform and for the first time all beer, wine and spirits producers were given an option for successful distribution within the three-tier system. As part of their announcement, LibDib shared stories of four producers who have taken control of their distribution in California and New York and have found success using the LibDib distribution model.

“I started LibDib to help the little guys and I am beyond excited that our Makers have found successful distribution that is allowing them to grow and thrive,” said Cheryl Durzy, Founder and CEO of Liberation Distribution (LibDib). “Makers and accounts are embracing this new way to distribute and together we are evolving a system that was set up almost a century ago. It’s been an amazing year!”

As of March 2018, the LibDib platform offers 1,500 products for distribution in California and almost 1,000 products in New York. They have nearly 1,500 active resellers on the platform with access to small production, craft products, including restaurants, specialty stores and large chains. Since their launch in March 2017, LibDib has added more than a dozen new features to their online distribution platform including one-click re-ordering, purchase suggestions, direct communication between Makers and accounts, and more. 

A large number of Makers on the LibDib platform have found successful distribution. For their one-year anniversary LibDib is highlighting a few of those makers including:

– O Light Beer – Scott Novosel dreamt of making an organic light beer for the past ten years. In September 2017, he launched O Light, the first and only certified organic light beer on the market. At first Scott tried self-distributing in his home state of California and although he is a self-described “hustler,” he quickly realized there was no way he could scale doing all the work himself. In January 2018, Scott started using LibDib and in just two months, O Light beer was picked up in 142 retail locations in California. Scott says that the key to his success is that with LibDib he spends his time selling, rather than managing his distributors. When accounts are ready to buy, he can instantly submit their orders via the LibDib online platform. He loves that LibDib handles all invoicing and payment processing so he can go back to doing what he does best: producing a great tasting organic light beer. LibDib is “truly transparent” which gives him real-time feedback on how his beer is selling and where he’s finding success. He says, “LibDib made my dream come true of providing an organic, light, and delicious craft beer to far more customers than I could have hoped for.” 

– Rhine Hall Distillery – Rhine Hall was founded in Chicago in 2013 by Jenny Solberg and her father, Charlie. They first sold in their home town of Chicago. When they wanted to distribute into other markets, they couldn’t find an ideal distributor partner in New York or California. Jenny had relationships in New York and didn’t want to hand those over to a distributor as the in-between. LibDib was perfect for her because it allowed her to make the sales, keep her relationships and work the market as she wanted to. New York will soon be their second biggest market after their home state of Illinois. She says, “With LibDib I’m in control of the whole distribution process. I don’t need to connect with the distributor rep and deal with pricing. It’s all done online. No one has time to wait for 5 people to contact you to sell what was agreed to the first time you met an account. I show up, make the relationship and sell right then and there.”

– VING Vodka – Flo Vinger started VING Vodka in the Spring of 2017. Using startup money from family, she invested much of her and her family’s life savings into creating a unique vodka that’s made with the highest quality organic ingredients and produced without any additives and zero sugar. She found that most alcoholic beverages don’t list the ingredients on the label and wanted to produce a vodka for the wellness community so that people would feel good about what they are putting into their bodies. When Flo was looking for a wholesaler, every distribution deal presented didn’t feel right to her. The financial terms were confusing and could potentially put Flo at risk. Libdib was exactly in line with Flo’s values and offered supportive, open collaboration, as well as immediate distribution in California and New York. VING contains no histamines so Buzzfeed tested VING Vodka for “Asian Glow,” the video received over 8.5 million views and VING was instantaneously in global demand. LibDib was able to respond immediately and continues to provide an avenue for VING to be shipped internationally and nationwide. Now seven months into her business, Flo says that production has increased exponentially because of her successful distribution with LibDib, adding: “LibDib is giving spirit entrepreneurs an opportunity that did not previously exist. If LibDib didn’t exist I wouldn’t be where I am today.”

– WildAire Cellars – WildAire was founded in 2005 by the Driscoll family. Based in the Willamette Valley of Oregon, this small production winery offers boutique Pinot Noir and Chardonnay. The Driscoll’s wanted to distribute their wines to specific fine dining establishments and high-end wine shops but found that it was tough to get a distributor. As a small production winery, they were unable to compete with the larger wineries who provided incentives to distributors.  In 2017 they signed up with LibDib and found that this new way of distributing leveled the playing field for them. They could control their target accounts and could work the market as much as they wanted. WildAire now has placements at key locations in California and have increased their sales in the San Francisco Bay Area. They say, “LibDib is a distributor who looks after the little guy. They go beyond what’s on their platform to provide a lot of other services like suggesting target accounts and providing us with suggestions on shipping and fulfillment.”

About LibDib

Liberation Distribution, Inc. (LibDib) is a distributor of alcoholic beverages enabled through a proprietary desktop and mobile friendly web platform. LibDib changes alcohol distribution by leveling the playing field for everyone. Using LibDib, Restaurants, Bars & Retailers legally and efficiently purchase boutique wines, craft spirits and microbrews from Makers of all sizes. The company was founded in 2016, launched in March 2017, and is based in San Jose, California. LibDib can be found online at LibDib.com as well as on Twitter, Facebook, Instagram, YouTube, and LinkedIn. 

Liberation Distribution, LibDib and the LibDib logo are trademarks or registered trademarks of Liberation Distribution, Inc. Third-party trademarks mentioned in this release are the property of their respective owners.

Importers from around the world have three-tier access via LibDib

San Jose, CA, July 3, 2018 — Liberation DistributionTM (LibDibTM), the first technology company to offer a three-tier compliant web-based platform to sell wholesale alcohol, announced today that ANY licensed importer or maker from ANY state in the U.S. is eligible for distribution in the states of California and New York. Over 1,500 active resellers are on the platform and restaurants, specialty stores and large chains in both states can purchase craft products via LibDib. 

“There is a perception out there that certain states might be closed to importers based on limited distribution options. But, I’m here to tell you that anyone who is licensed and wants to sell their products via the three-tier system in California and New York can do so via LibDib right now,” said Cheryl Durzy, Founder and CEO of Liberation Distribution (LibDib). “We have importers representing 14 different countries currently utilizing LibDib in their distribution efforts.” 

LibDib is a licensed distributor with a technology platform that efficiently connects brands directly with buyers. LibDib is the only distributor to provide legal market access to ANY licensed Maker or Importer from ANY state in the U.S. Setting up distribution in a new state is as easy as entering information online and uploading a license.  

“I have found incredible success in using LibDib as my distributor,” said Ami Nahari of The River Wines  “With a portfolio of Kosher wines and spirits, we are able to target our accounts while remaining completely in control of the distribution process.” 

How to Sign Up

Importers can visit LibDib.com and input products into the platform. After uploading licenses and basic information, the maker defines product selection, calculates the listed wholesale price and defines where to distribute. Due to price posting in New York, transactions will go live in in that state in the following month. The LibDib web-based platform automatically handles the invoicing, payment processing, collections, and taxes, allowing both makers and retailers to do business in a more open, efficient and cost-effective way. LibDib will be expanding into other states soon. 

LibDib will be hosting a free Importer Specific Webinar on July 10 at 10am to answer any questions about the platform and our business model.  Click here to sign up and learn more about the LibDIb model in California and New York. 

About LibDib

Liberation Distribution, Inc. (LibDib) is a distributor of alcoholic beverages enabled through a proprietary desktop and mobile friendly web platform. LibDib changes alcohol distribution by leveling the playing field for everyone. Using LibDib, Restaurants, Bars & Retailers legally and efficiently purchase boutique wines, craft spirits and microbrews from Makers of all sizes. The company was founded in 2016, launched in March 2017, and is based in San Jose, California. LibDib can be found online at LibDib.com as well as on Twitter,  Facebook  Instagram,  YouTube, and LinkedIn. 

Liberation Distribution, LibDib and the LibDib logo are trademarks or registered trademarks of Liberation Distribution, Inc. Third-party trademarks mentioned in this release are the property of their respective owners.

Congrats! You are live! You have spent time making a page full of great content and telling your winery/distillery story. Pictures, video, awards, sell sheets, recipes, pairings, social media links and you’re now getting started with LibDib. Everything is within the platform and ready to go.

Now what? Let’s discuss four relatively easy things to get you started on the path to distribution.

1. Set up a trade section on your website. It should include, at the very minimum, the states that you have distribution in and a link to your distributor(s). Link back to LibDib in our states. Here’s a one example from one of our Makers. The easier you make it for an account to find you, the more likely the account is going to order your products.
2. Announce your new distribution markets on social media. Be sure to tag @lib_dib or @liberationdistribution. Accounts that are following you will now know your products are available for purchase. LibDib will also repost if we see it or if we are tagged….and we have a number of accounts that follow us and express interest in our new arrivals.
3. Invite a few accounts and add a personal note. Make sure to look in the platform under the selling tab to review this functionality. If you don’t have any pre-existing relationships in your new market, do a little online research and see if there are two or three accounts that you think you might be a good fit. Invite them to your page, offer them a taste via the “sample request” button and always follow up! Remember, sales and relationships start with one account, then two….and so forth.
4. Consider adding a “Find Us” page on your website (if you don’t already have one). As you start to get accounts, be sure to add them. It can be really easy via Google maps. Here is a great example from one of our Makers.

One more thought. I can’t stress enough the importance of good content on your page. Accounts get to know your brand via what you put out there, and so do we. Keywords and other information provide us data ensuring the right accounts are seeing your products when they log in. We also do product curation in our marketing messages. So the more information we receive on the platform, the easier it is for for us to find you and promote, in addition to your own efforts.

Stay tuned for Part II of “I’m Live on LibDib, What Now?”….selling matches, digital advertising and working the market–both virtually and in person. Oh, and we are getting ready to launch individual brand pages (i.e. your own personal link to a unique brand page, like on LinkedIn or Facebook). Check your email and here too for an announcement when we go live.

Start-up life is such an interesting animal. Literally, every day is different. Expectations and future plans can change quickly.

In California, the LibDib model now includes some chain business.  This is a big change from my initial business plan. By chains I mean retail buyers that have multiple outlets….at least 10 or more individual stores. I wish I could name them here, but the Tied-House Rules keep distributors from “providing things of value” to customers in exchange for buying alcohol. Listing a buyer online or in social media could be construed as advertising.  So I will stay on the right side of the regulations….unfortunately my dear reader will have to do a quick Google search. 

When I talk about chains, I am only discussing California. New York has a two-license rule, so independent retailers rule the roost in that market.

A number of our Makers have received chain placements, sometimes because they are successful in other markets. Other times, we submit them (or provide directions for submission) for consideration. But more often than not, our Makers hustle and pitch their businesses successfully.

As a Maker, working with the chains can be great for multiple points of distribution and (of course) case sales. But there are some important things to remember and to abide by when going after or working with chains and big buyers in general.

Here are a few tips:

1. Do not have an “OOS situation” which is Out of Stock or a delay in shipment. Think about it. That chain has made space for your products on their shelf. Empty shelf spots are no bueno when it comes to a store’s planning and weekly sales. This is a highly competitive business. A shelf slot will not sit empty for long. You will be replaced. Once you are in and then out…it is that much harder to get back in the door, especially if the buyer does not have the confidence that you can supply the demand. This can be tough for smaller producers who do not keep a lot of inventory around. However, your mentality must change if you want to build your brand. Do not have OOS situations. All that hard work with buyer relationships can be undone with just one month of no product. Invest some time into inventory management. Have a par on the floor (at least one case per point of distribution would be my rule of thumb), but consider having a buffer if you get one half pallet or pallet shipment for a club of some sort. The investment will be worth it when your buyers are happy and your placements remain in place. And you will save money over time by not having to rebuild your distribution.
2. Make sure you are telling your customers where they can find your products. Have a map on your website with all points of distribution. Have lists in your tasting room. Use social media (just make sure you are mentioning all your accounts, per Tied House Rules). Send emails to your customer base in each state. Check the Tied House regulations in each state, and if you promote all of your points of distribution, then you are not giving anything of value away.
3. Where it is legal and available, try and schedule tasting events at various stores. Having customers try your products is the best way to solidify your distribution placements. If you can’t do it in person, consider a brand ambassador service (we have referrals) to pour for you. Or make a visit to the market and schedule a tour of your buyers. Even better, promote it to your customer list as well. Win win!
4. Consider social media advertising to consumers in the areas you have placements in. For example, if a bourbon gets a retail placement in San Francisco, invest in Facebook advertising to consumers in that area that love Bourbon. Link the ad to the map on your website where your products are available. Promote good scores, awards or just be creative. If you need a consultation or help with putting together a program, let us know. We have referrals!

I love that the big chains are interested in carrying small suppliers and craft products. Exciting! It really validates our model of supporting the little guys in three-tier distribution–one case at a time. This is the future of the industry because these products are what consumers seek–authenticity and quality.  However, suppliers should make sure they are ready for the big buyers, because it is way harder to get in after being kicked out.

Cheers!

It’s time for a blog about everyone’s favorite topic–regulatory compliance! Well, before pushing snooze, let me tell all Makers out there that you probably should keep reading. I’ll address some of the most common compliance-related questions LibDib fields from Makers, with the hope of guiding you toward the path of compliance…and keeping you on the straight and narrow.

So what is compliance, anyway? Well, it all stems from the repeal of Prohibition and the creation of the three-tier system by the federal government. However, the feds created the hierarchy and then ultimately left it up to the states to create their own regulations and laws regarding alcohol production, transportation, sales, and consumption within the three-tier system (even allowing state or even local governments to ban or severely restrict alcohol sales). This means the only guaranteed common denominator across the country is this notion of multiple tiers–the production/supply tier, the wholesale/distribution tier (often referred to as the middle tier), and the reseller/consumer sales tier. Everyone in each tier needs to follow the federal, “home state” (this is the state where your company is based), and interstate commerce regulations that apply to their tier — and that’s compliance. It is making sure all of those i’s are dotted and t’s are crossed.

As your distributor (yes, LibDib is the middle tier), we have our own set of regulations that guide our operations and are specific to wholesalers. Makers, you also have your own set of specific regulations which you need to be sure to follow. This blog post is meant strictly as an overview–addressing the questions which are asked most often–and is not meant to be taken as legal advice.

Here are a few of our most Frequently Asked Questions:

Q: I’m an importer of foreign products with a Federal (TTB) import license in the state where I am located. Why are you asking me for a Home State License?  

A: Because you need one. Just because you are licensed by the TTB to import alcoholic beverages, it does not mean you have all authority to sell or otherwise “deal” in the alcohol industry. Most states have a licensing/registration requirement for businesses who make or import alcoholic beverages, and allstates are different — what LibDib needs to see is your state’s equivalent of the federal permit. This licenses you as an alcohol company in your home state. This isn’t always an authorization to sell your product, but it very well could be (again, every state is different). As the  distributor, LibDib requires our Makers to prove that they are fully licensed at the state and federal levels before we can greenlight anyone to do business on our platform. We encourage you to call the agency which oversees alcohol beverage licensing in your state, and/or to work with a licensing consultant or attorney to determine the best course of action as a viable, fully-licensed, alcohol-based import business.

Q: I contract with XYZ Distillery (or Winery) in another state (or in my same state). I have a federal (TTB) wholesale permit in my home state. Is this what you mean by Home State License?

A: No. In order to be paid and to legally store and resell the alcohol that another producer makes (for you/with you) under your brand name, you still need to be licensed by the federal government and by the state in which your business is located. Now, in different states, this requirement can look different, but you need to be aware that your home state, meaning where your business is located, probably has a requirement for you to be licensed. And in some states you might also need a license in the state in which the distillery/winery is located. Again, as the distributor, our role and expertise is not to determine which type of license(s) you need. We can tell you what we need before we can do business together; however, we will always suggest that you consult with state agencies, a licensing consultant, or attorney to determine the best course of action for your business.

Q: How do I fill out this out-of-state shipper application? Can you just tell me how I should answer this one question on the form? I was told I could get a marketing permit in NY but I’m hung up on this one question can you help me with my online application?

A: (Almost) every Maker’s business entity and permitting needs are unique. The state regulatory agency which has created and required the license or permit is the best place to go for advice and will provide information specific to your situation and the regulations. As your distributor, LibDib cannot help you complete license or permit applications. It’s like asking us to build Ikea furniture. We are not the experts. Specific questions regarding forms should be directed to 1) your compliance consultant, 2) your attorney, or 3) the agency that created the form. Don’t be afraid to reach out to the state agencies directly. Most regulators want to help you. And chances are that if they hear from enough applicants that a form or an online application is confusing, the more likely they are to make changes as needed.

Q: Can LibDib store my product and ship it/deliver it for me?

A: In most cases, no. With few exceptions, our business model (with far lower margins than traditional distribution) relies on our Makers shipping their own product either to the account or to one of our distribution partners’ warehouses (where required by law). You will need to contract with common carriers and follow LibDib’s Safe Shipping Guidelines so that bottles arrive intact to their destination. Sample shipments will need to be labeled accordingly. We will tell you what and where to ship to be compliant. The rest is on you.

Coming from the supplier side myself, believe me when I tell you, I know where you Makers are coming from. We recognize that most of our Makers are smaller companies who may be new to the industry or to three-tier distribution, and that you may have questions. But the first thing to recognize is that we want to act as your distributor. We can’t also act as your compliance or business consultant. It’s in your best interest to let us do our job as the middle tier — which involves helping you process orders  from new accounts, garner repeat orders from existing accounts, and allowing you to legally get your products into the hands of consumers, compliantly and efficiently via the the three-tier system. Oh, and we have created some pretty cool high-tech tools to help you in the process.

While LibDib isn’t in the business of Maker compliance, we have friends that can help! We are happy to provide referrals to our favorite industry partners so full compliance is within reach….and we can work together to sell product, fulfill orders and create more business opportunities for small Makers everywhere!

If you have questions about the contents of this blog, or another matter in the exciting world of alcohol beverage compliance, please feel free to contact me directly at Jen.hamm (at) libdib.com.

Jennifer Hamm

Senior Compliance Lead 

Strategic partnership between RNDC and LibDib opens new markets to all licensed Makers, while providing RNDC with a robust technology platform

Atlanta, GA, and San Jose, CA, November 26, 2018 – Republic National Distributing Company (RNDC), one of the nation’s largest wine and spirits wholesalers, and Liberation Distributionâ„¢ (LibDibâ„¢), the first technology company to offer a three-tier compliant distribution model for all Makers, today announced plans to form a strategic partnership. As a part of the agreement, LibDib Makers will soon be able to tap into RNDC’s advanced logistics to deliver craft products to buyers in all available markets. In return, RNDC will have access to LibDib’s technology and data collection, enabling the company to further expand their value and services.

“Technology is evolving this industry at an incredible pace, and innovation is the key to the future of wholesale alcohol sales and distribution,” said Tom Cole, CEO of RNDC. “As part of our commitment to providing consistent value and service to all our stakeholders, the combined force of RNDC and LibDib will offer new, fully three-tier compliant solutions at both ends of the distribution process.”

RNDC is currently the nation’s second largest wholesale alcoholic beverage distributor with operations in 22 states. LibDib provides distribution services to any licensed Maker and currently operates in California and New York. This partnership will allow both companies to quickly expand web-based three-tier distribution to additional states. Those specific markets will be identified and announced in the near future.

“I am so excited to announce that technology-based three-tier distribution is a reality in half the country,” said Cheryl Durzy, Founder and CEO of LibDib. “We are honored to partner with a thought-leader like RNDC. Our shared resources and vision, combined with RNDC’s experience in expanding into new markets, makes for a powerful combination.”

The two companies are working closely together to rapidly integrate technologies and complete the expansion into new markets. Via the LibDib platform, licensed Makers from around the world will soon have access to markets via RNDC’s advanced logistics network. RNDC and LibDib will share data and technologies to provide both customers and suppliers with market access, modern selling tools, and the most unique and diverse portfolio in the country.

“LibDib’s Silicon Valley engineering and data science team is best in class. We are very excited to work together and further evolve both of our businesses,” added RNDC’s Tom Cole.

LibDib is the only licensed distributor with a technology platform that allows for licensed three-tier distribution for any licensed Maker, one case at a time. Since launching in March 2017, the company has significantly expanded its online offerings, and its technology platform offers ease of use, advanced selling features, and invaluable back-end data collection capabilities.

“With this partnership, everyone can take advantage of our data expertise and insight,” said Richard Brashears, CTO of LibDib. “Whether its small brands, large brands, or customers, analytics are an essential ingredient in good business decisions. RNDC and LibDib’s combined efforts will take our platforms and services to new heights when it comes to data.”

About Republic National Distributing Company

RNDC is the second largest distributor of premium wine and spirits in the United States with operations in Alabama, Arizona, Colorado, District of Columbia, Florida, Indiana, Kentucky, Louisiana, Maryland, Michigan, Mississippi, Nebraska, North Carolina, North Dakota, Ohio, Oklahoma, South Carolina, South Dakota, Texas, Virginia and West Virginia. RNDC employs more than 9500 individuals nationwide. For more information about the company, please visit www.rndc-usa.com.

About LibDib

Liberation Distribution, Inc. (LibDib) is a distributor of alcoholic beverages enabled through a proprietary desktop and mobile-friendly web platform. LibDib focuses on the evolution of alcoholic distribution utilizing modern technology to provide three-tier compliant services for everyone regardless of size. Using LibDib, restaurants, bars and retailers legally and efficiently purchase boutique wines, craft spirits and microbrews. The company was founded in 2016, launched in March 2017, and is based in San Jose, California. LibDib can be found online at www.LibDib.com as well as on Twitter, Facebook, Instagram, YouTube and LinkedIn.

LibDib and Capitol-Husting will provide three-tier compliant web-based distribution to ANY licensed maker of wine and spirits, from any place in the world

San Jose, CA, and Milwaukee, WI, December 4, 2018 — Liberation DistributionTM (LibDibTM), the only technology company and licensed wholesaler to offer a three-tier compliant web-based platform to sell wholesale alcohol, today announced a partnership with Capitol-Husting Company, Inc., a well-established, family owned and operated alcohol wholesale business in Wisconsin. The partnership will allow any licensed producer of wine and spirits to sell their products into the state of Wisconsin and any licensed business in the state to purchase products at LibDib.com. LibDib’s founder and CEO, Cheryl Durzy, made the announcement during her opening keynote at the Craft Beverage Distribution Conference.

“We are excited to bring LibDib’s innovative approach to the three-tier system to the state of Wisconsin,” said Greg Alevizos, Owner and President of Capitol-Husting Company, Inc. “Our partnership provides extensive new distribution options for small, craft producers at a time when consumer demand for these products continues to rise.”

“Capitol-Husting Company is extremely forward-thinking when it comes to the distribution of craft wine and spirits,” said LibDib Founder and CEO, Cheryl Durzy. “Not only does this open a third market for manufacturers on the LibDib platform, but Capitol-Husting’s long-standing relationships will allow our small producers to quickly grow this new market and will bring hundreds of products from around the world into the state of Wisconsin.” 

All Makers on the LibDib platform will send product to Capitol-Husting’s warehouse and Capitol-Husting will directly handle delivery to the accounts. This process will keep manufacturers and retailers in three-tier compliance. LibDib Makers, both existing and new, can now add their companies, brands, products, and pricing to the LibDib platform for availability to businesses in Wisconsin. Wine and spirits producers who are interested in expanding distribution into Wisconsin can sign up for free at libdib.com. 

LibDib’s marketplace will go live for resellers in Wisconsin after the first of the year. At that time restaurants, taverns and retailers in the state, will be able to purchase craft products through LibDib.com. With a simple purchase process, LibDib automatically handles the invoicing, payment processing, collections, state reporting and compliance. LibDib’s lower margins and Capitol-Husting’s longstanding distribution processes, means prices will be competitive for retailers/restaurants and ultimately the consumer. Interested restaurants, taverns and retailers can sign up now at libdib.com and will be alerted when the LibDib storefront goes live. 

LibDib has been available for over a year to restaurants, bars and retailers in California and New York. Wisconsin is the third state where the company is licensed to do business. LibDib plans to expand to additional states via their recently announced partnership with Republic National Distributing Company (RNDC). Those specific markets will be identified and announced in the near future.

How LibDib Works

Makers can visit LibDib.com and sign up for a free, no obligations account. After uploading licenses and basic information, Makers define product selection, provide an FOB (plus fulfillment) price and define where to distribute. Restaurants, bars and retailers shop and order products through an easy-to-use web interface. 

About LibDib

Liberation Distribution, Inc. (LibDib) is a licensed wholesale distributor of alcoholic beverages enabled through a proprietary desktop and mobile friendly web platform. LibDib changes alcohol distribution by leveling the playing field for everyone. Using LibDib, Restaurants, Bars & Retailers legally and efficiently purchase boutique wines, craft spirits and microbrews from Makers of all sizes. The company was founded in 2016, launched in March 2017, and is based in San Jose, California. LibDib can be found online at LibDib.com as well as on Twitter, Facebook, Instagram, and LinkedIn. 

About Capitol-Husting Company, Inc.

Capitol-Husting Company, Inc. locally, family-owned and operated premium wine and spirits wholesale distributor in Wisconsin. The company employs more than 120 sales professionals and services customers throughout Southeastern Wisconsin.   Capitol-Husting also owns and operates a subsidiary wholesale company named Allstate Liquor and Wine Company, which services customers throughout the state of Wisconsin.  Origins of The Capitol-Husting Company date back to 1877 and is currently owned and operated by the Alevizos Family, who have been involved in the business since 1947. 

Is LibDib a broker? We get that question all the time and the answer is no, we are not a broker. LibDib is a fully licensed, three-tier compliant wholesale distributor. We utilize a technology platform to connect buyers and sellers in a modern and efficient way.

And no worries if our model causes you to scratch your head and ask “What exactly is LibDib?” We do things differently and sometimes that’s hard for some people to wrap their brains around. We’re evolving alcohol distribution and it’s huge that we provide access to ANY Maker that wants it. However, change and evolution are both parts of being a Silicon Valley technology company (yes we are that too!) and we understand that sometimes we have to explain our business model in a little more detail, to industry veterans and newbies alike.

LibDib has worked really hard to become licensed as a distributor in each state that we operate in. It requires A LOT of forms, diligence and compliance. We follow all regulations (just like every other distributor in the U.S). It’s what sets all of us apart from “fourth tier” options, which are unlicensed. Being a wholesaler has provided us with the opportunity to  partner with other amazing distribution partners as we expand to new markets.

So, what does a broker do vs. a distributor?

A broker is an unlicensed entity who helps brands with sales, sometimes marketing, and distribution. Whether they are a brand’s ‘feet on the street’ or negotiate deals with distributors, they are people who help Makers sell. We happily work with brokers, but not all of our Makers use them. It really depends on the Maker’s needs and goals.

It’s important to note that a broker cannot legally process an order from a retailer, bar or restaurant. They cannot invoice or collect from the account. They can’t price post or report sales and taxes. The regulations require the order to be processed through a licensed distributor/wholesaler. That’s how the three-tier system works.  

However, our platform is ideal for brokers who are out there in the market, making sales and assisting brands with their account relationship efforts. Brands can easily add a broker as a team member, customizing their ability to interact with the platform. In addition, LibDib has a number of tools for them that provide some significant broker efficiencies (digital order submission, auto-order reminders, 24/7 live reports, a front-facing e-commerce solution with a unique URL for sales materials and business cards to name a few.)

Libdib offers hundreds of products from all over the world. Cool stuff not available everywhere. Resellers order online or from the Maker, really utilizing the best ordering process that works for you. LibDib gets it to you compliantly. Super simple. 100% three-tier compliant.

Check us out.

The hardest things to grasp and accept can sometimes be counter-intuitive. Like not using your car’s high beams in the fog, or putting on your oxygen mask before your child’s. And my favorite: you’re more likely to cut yourself using a dull knife than a sharp one.

Here’s another counter-intuitive truth guaranteed to put your left brain in a full nelson: Expecting to sell your brand through distribution without having and executing a go-to-market strategy. The industry has changed and there are now tons of small producers. At the same time distributors are consolidating. There’s no way wholesalers can effectively service every small brand out there. It’s not profitable nor sustainable from their end. No matter what the size of the distributor, brands have to do their share these days.

I’ll tell you the truth that others won’t: It’s ultimately up to YOU, the  brand, to create your own destiny. Rich rewards await small brands who understand that “generating demand” falls on YOUR to do list. The great part about this is that restaurants, bars and retailers are very receptive to brands reaching out to them. Especially brands that are a good fit for their focus.

Reach out to them directly. Meet them at their point of need (differentiation and improved margins). Even better: draw them to you using social media advertising. Did you know you can target Facebook ads to a trade audience (wine & spirits buyers)? Are you using Facebook Pixel to re-target to everyone who have visited your website? Do you diligently work to grow your email database of trade contacts?

Have you spent time in the market talking to buyers about their pain points and their desires? Have you taken what you’ve learned and used it to sharpen your messaging in your trade ads on Facebook, Instagram, and your email marketing? These are just a few of the new and modern ways of operating in lieu of relying too much on your distributors.

I’m speaking from a deep well of experience when I say you CAN control your own destiny. But it starts with accepting the very counter-intuitive truth about what it means to have a distributor. Once you’ve crossed that mental hurdle, there’ll be no limit to what you can achieve.

About the author: Ben Salisbury is the Founder/President of Salisbury Creative Group, Inc. which specializes in helping wineries and craft distilleries achieve high levels of sales effectiveness. Leveraging his knowledge and experience from three decades in the industry, Ben and his team deliver sales, marketing, and modern distribution expertise to a wide array of adult beverage clients.

We help small brands box above their weight class by leveraging new, modern strategies in their sales process. When you’re small or in start-up mode, you must be able to do the most with the least and that’s where we come in. We help give small brands a fighting chance by teaching them how to work smarter not harder!

Alcohol distribution. The three-tier system. Big distribution. All of these terms elicit strong emotions in our industry. We know. We spent last week at the 76th Annual WSWA conference in Orlando where we discussed three-tier distribution with our colleagues. We met with big distributors, small Makers and everyone in between.

Do you know what the overall feeling in the room was? Working with distributors within the three-tier system is changing. Has changed. Why?

Technology is evolving the way we do business.

As the only distributor to also be a technology company, we couldn’t be more excited about this. After all, we are based in Silicon Valley and we are complete tech geeks.

Now that we’ve returned from WSWA, we think it’s time to give everyone a quick snapshot of what we see in terms of technology and how it’s changing alcohol distribution.

• Small producers (Makers as we call them) are getting distribution. If they want to get their products into a market, they can do it. This is new. Prior to LibDib launching, there weren’t a ton of options. But with our model they can get distribution (currently in 3 states). We are growing and our new partner RNDC is working with us to expand our technology-based offering to new markets. Everyone is seeing the need for this. Be on the lookout for further news on how LibDib and RNDC are evolving distribution together.

• • The technology behind this is no small feat. Our team of engineers (which comprises almost half of our company) carefully crafted our proprietary technology for 2 years. We built a platform on solid ground and it’s amazing.
  • Technology makes the lives of Makers and Resellers easier. inviting and encouraging direct communication with buyers, control over POS and marketing materials, immediate account depletion information, etc. All of these features (and more) within the platform to make the lives of our makers and customers easier. In fact many of the features we offer are a result of users asking for them. Technology  evolves and will continue to change things very quickly.

• Technology makes the distributor-buyer relationship more efficient with:

• • Regular reorder reminders – LibDib can automatically alert you when it’s time to reorder and with a simple response or text you can place your reorder.
  • Online sample requests. Buyers can request a sample online and taste on their own time. Technology has made it that easy.

• Encouraging communications between Makers and Resellers. Buyers ultimately enjoy talking to the person behind the brand and technology can make that seamless for both sides. We’ve definitely found that to be true with LibDib.

• Buyers get access to hundreds of new small production craft spirits and wines.They can browse when they want, create favorites lists, etc. It’s just like any other online shopping experience except only a licensed reseller can buy these products.

The technology evolution of the three-tier system is happening. LibDib is excited to be part of it.