Join Liz Mercer at WISE and Tracy McArdle at eCELLAR for a dynamic 45-minute session and 15-minute Q&A exploring how wineries are driving sales outside their four walls. Learn how to take your brand on the road and other creative outreach strategies that deepen connections, build loyalty, and boost revenue. Discover what’s working for leading wineries, how to identify the right audiences and partners, and how to bring your brand story to life beyond the tasting room.

About WISE

WISE (Wine Industry Sales Education) has long championed excellence across all Direct-to-Consumer (DTC) channels - tasting rooms, clubs, events, phone and beyond - through practical, hands-on training and data-driven insights. Today, their work extends beyond sales skills to shaping strong leaders and healthy teams.

Strong Leaders. Healthy Teams. Successful Wineries.

They believe a rising tide lifts all boats and that our industry deserves professionalism at every level. Through experiential learning, mystery shopping, coaching, consulting, and peer Cabinets, WISE continually raises the bar for leadership and DTC mastery—empowering wineries to thrive today and build lasting success for tomorrow.

Discover practical AI tips and tools for everyday business success with Andreas Mueller-Schubert

AI is not just coming - it’s already here, reshaping how we all work and make decisions. In this practical and conversational eCELLAR's The Pulse session, AI expert Andreas Mueller-Schubert will explore how AI is transforming businesses of all sizes, especially in areas like marketing, operations, and team productivity. We’ll talk about the opportunities (and challenges), tools that are actually useful today, and what it means to stay competitive in a world where the edge goes to those who use AI well. No jargon, no hype, just a real conversation with someone who’s helping businesses make AI work for them.

Andreas Mueller-Schubert is Managing Partner at WSI Next Gen Marketing, a Napa-based digital agency that works closely with many local wineries and small businesses. With past leadership roles at Microsoft and Siemens, Andreas brings a strong background in global tech and business strategy to the heart of wine country. At WSI, he helps clients grow through smarter marketing, better websites, and data-driven solutions.

More recently, Andreas has emerged as a practical expert on AI for business. He speaks and consults on how AI tools can be used to streamline operations, enhance marketing, and boost team efficiency, all without requiring deep technical skills. He and his wife Georgia live in Napa and are passionate supporters of the local business community.

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eCELLAR - Your Success, Our Commitment

Join us tomorrow for eCELLAR's The Pulse Presents: 
AI in Action – Tools, Tips, and What’s Next with Andreas Mueller-Schubert

Event Date: 10/01/2025 @ 9AM

Location: Zoom webinar RSVP

Discover practical AI tips and tools for everyday business success with Andreas Mueller-Schubert

AI is not just coming - it’s already here, reshaping how we all work and make decisions. In this practical and conversational eCELLAR's The Pulse session, AI expert Andreas Mueller-Schubert will explore how AI is transforming businesses of all sizes, especially in areas like marketing, operations, and team productivity. We’ll talk about the opportunities (and challenges), tools that are actually useful today, and what it means to stay competitive in a world where the edge goes to those who use AI well. No jargon, no hype, just a real conversation with someone who’s helping businesses make AI work for them.

Andreas Mueller-Schubert is Managing Partner at WSI Next Gen Marketing, a Napa-based digital agency that works closely with many local wineries and small businesses. With past leadership roles at Microsoft and Siemens, Andreas brings a strong background in global tech and business strategy to the heart of wine country. At WSI, he helps clients grow through smarter marketing, better websites, and data-driven solutions.

More recently, Andreas has emerged as a practical expert on AI for business. He speaks and consults on how AI tools can be used to streamline operations, enhance marketing, and boost team efficiency, all without requiring deep technical skills. He and his wife Georgia live in Napa and are passionate supporters of the local business community.

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eCELLAR - Your Success, Our Commitment

Coffee with Rob: Macro Trends & How  Top-Performing Wineries Are Responding

This session is all about stepping back and looking at the bigger picture. Rob will dig into the macro trends impacting the wine industry, drawing from the 2026 SVB State of the U.S. Wine Industry Report along with additional slides from his presentation deck that help put the data into context.

Rather than focusing on day-to-day tactics, the conversation will center on what’s happening at a market level and what the data shows about how top-performing wineries are navigating today’s environment.

We’ll start with Rob’s take on the data, followed by a moderated Q&A with questions submitted in advance by the eCELLAR community.

DATE: Tuesday, February 24th, 2026 , 9:00 AM – 10:00 AM

WHO: Rob McMillan, EVP & Principal Brand Strategist, Wine Silicon Valley Bank, a Division of First Citizens Bank

LOCATION: Virtual Event

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ABOUT THE SPEAKER

Rob McMillan, EVP & Principal Brand Strategist, Wine Silicon Valley Bank, a Division of First Citizens Bank

Rob McMillan is one of the wine industry’s most respected thought leaders and a long-time advocate for innovation and data-driven strategy. As the founder of Silicon Valley Bank’s Wine Division, Rob has spent over 25 years analyzing trends, forecasting market shifts, and advising some of the most successful wineries across the U.S. His annual State of the U.S. Wine Industry Report is widely considered essential reading, offering forward-looking insights into consumer behavior, generational change, and financial health in the wine business. Known for his candid analysis and sharp commentary, Rob brings a unique perspective to the challenges and opportunities shaping the future of direct-to-consumer wine sales.

THE PULSE IS AN eCELLAR SPEAKER SERIES INSPIRING DTC SUCCESS

The Pulse is an eCELLAR speaker series designed to inspire and empower our DtC clients. These webinars explore cutting-edge topics that directly impact the wine industry, offering valuable insights and actionable strategies. Check out our upcoming calendar of events to take full advantage of this exclusive benefit and stay ahead in the industry.

If you’re heading to the DTC Wine Symposium in Monterey, we’d love to invite you to join the eCELLAR team for a relaxed Bubbles & Bourbon Happy Hour on January 21st in our hospitality suite.

Swing by between 5:30–7:00 PM to enjoy bubbles, bourbon, small bites, and good music, all in great company. It’s an opportunity to unwind, connect, and spend time with fellow colleagues and the eCELLAR team before the evening continues.

Please RSVP if you’d like to join!

For more than 25 years, we at eCELLAR have believed that financial success should never come from taking a percentage of your direct-to-consumer sales. Our flat monthly pricing model ensures that every dollar of revenue you earn remains yours, providing predictable costs and exceptional value.

But competitive pricing is just the beginning. eCELLAR is a proven, full-featured direct-to-consumer platform that powers everything from CRM, POS, and inventory to reservations, email campaigns, UPS and FedEx integration, reporting, and more. Our REST API makes it easy to connect eCELLAR with trusted third-party tools such as RedChirp, Enolytics, and others, giving you the flexibility to run your business your way.

We continue to evolve to meet the changing needs of our clients. One example of that commitment is our upcoming integration with Stripe. This addition will offer wineries an alternative flat-rate merchant processing option with access to digital wallet payments like Apple Pay and Google Pay online. It’s designed to keep your operating costs low and predictable, while giving your customers more ways to pay.

At eCELLAR, our mission is simple. We provide wineries with the tools, choice, and value they need to thrive — from a robust direct-to-consumer platform to streamlined, low-cost payment solutions like Stripe.

See the eCELLAR difference yourself via our online demo videos and our flat-rate pricing.

In the world of direct-to-consumer wine, hospitality is more than a courtesy, it’s the engine that powers connection, loyalty, and revenue.

The team behind eCELLAR brings decades of experience working both in winery operations and on the technology side. With firsthand knowledge of tasting rooms, club management, event planning, and guest service, they understand the rhythm of hospitality and the very real challenges that come with it. That deep operational background is what shaped the design and philosophy behind the platform itself.

The Power of Personal Connection

One authentic moment -- a warm welcome, a special experience, a memorable story -- can transform a casual guest into a lifelong member. These personal touches are what drive the wine industry forward. Great hospitality isn’t just meaningful; it’s profitable.

When teams are empowered with the right tools and insights, those guest connections become more intentional and more impactful. Stronger hospitality leads directly to higher conversions, larger orders, and more engaged club members.

The Technology Behind the Experience

Even the most talented hospitality teams can be held back by the wrong tools. Juggling disconnected systems, re-entering data, or searching for information across systems mid-service creates unnecessary friction. It slows teams down and disrupts the guest experience.

eCELLAR was built to eliminate that friction. The platform brings together POS, ecommerce, wine club, CRM, reservations, and campaigns — all in one place — so teams can move seamlessly through each interaction. Everything is clean, connected, and intuitive, allowing staff to focus on their guests instead of their screens.

Empowered Teams Deliver Better Results

Technology should never replace hospitality; it should amplify it.

When staff members are supported with tools that actually work, they operate with clarity and confidence. They know who they’re serving, what matters to that guest, and how to create a memorable experience. Empowered teams show up with energy, purpose, and pride and that directly translates into stronger performance and greater revenue.

Support That Mirrors Great Service

Behind the scenes, the support experience should feel just as personal as the guest experience out front.

At eCELLAR, client service is considered a true extension of the team. Support professionals understand winery workflows, staffing realities, and business goals because they’ve lived them. That shared perspective results in faster answers, smarter solutions, and a working relationship that feels collaborative and responsive.

Hospitality That Drives Growth

When wineries invest in empowering their teams, they see results, not by asking them to work harder, but by making it easier to deliver great service.

Hospitality that converts happens when teams are supported by systems that remove friction and enhance their natural strengths. That’s exactly what eCELLAR was built to do: support the people behind the experience and help them turn great experiences into lasting growth.

State of DTC Wine: Insights, Benchmarks & Growth Strategies with Community Benchmark

In this exclusive session, we’ll break down the latest DTC Wine trends grounded in real numbers from real wineries so you can see exactly where the market stands and where it’s heading.

But it’s not just about understanding the data, it’s about acting on it. You’ll learn how to set smarter sales goals using benchmarks and get a firsthand look at Community Benchmark’s brand-new Goal Positioning System, built to help you prioritize, plan, and grow with intention.

We’ll also feature a special guest speaker, an industry peer, sharing on-the-ground insights you won’t want to miss. This session is designed to be interactive, practical, and immediately valuable. Reserve your spot today and be ready to elevate your strategy.

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—Partnership helps deliver Best of Class Analytics in Winery DtC Platforms—

(Calistoga, CALIF)— eCELLAR is thrilled to announce that Enolytics is now utilizing our open API to seamlessly bring eCELLAR data into their platform. This allows eCELLAR users to leverage Enolytics' advanced analytics tools to gain deeper insights into their DtC wine sales and customer base, empowering data-driven decision-making and business growth.

The eCELLAR/Enolytics integration will deliver a host of benefits:

• eCELLAR users can easily analyze customer behavior and buying trends
• increased customer segmentation and hyper-personalization of offers.
• Augmented centralization of DtC marketing and operational insights

More about the eCELLAR DtC and CRM platform is available at https://www.ecellar1.com.

“eCELLAR and its team have already set the bar for winery CRM and e-commerce solutions—helping build stronger customer relationships, streamline operations, and the winery’s DTC sales,” said Enolytics CEO and Co-founder Cathy Huyghe. “Now, with Enolytics as a compatible integration, eCELLAR wineries can take that success to the next level with powerful data insights and analytics.”

Enolytics joins several partners who are integrated into the eCELLAR DtC platform Including common carrier FedEx, text marketing platform RedChirp, wine compliance specialist SOVOS-ShipCompliant, and reservations management platform Tock.

“For years eCELLAR has concentrated on delivering the best search and analytics capabilities in the winery CRM category,” noted eCELLAR COO Tracy McArdle. “With Enolytics now also integrated into the platform, our clients have best-of-class data analysis capabilities that are critical for DtC success.”

ABOUT eCELLAR

Founded in 2001, eCELLAR provides wineries with a comprehensive e-commerce platform for managing, marketing, and selling their products directly to consumers. With numerous 3^rd party shipping and compliance integrations as well as experienced customer support and development departments, eCELLAR strives to be a partner in its clients’ direct-to-consumer sales and marketing program. More information is available at eCELLAR1.com.

eCELLAR Celebrates Silver Anniversary with
Platform Upgrades and New Client-Focused Programs

—eCELLAR Marks 25 Years Helping Wineries Elevate Operations—

(Calistoga, CA)—eCELLAR, the direct-to-consumer sales platform for wineries, finished its silver anniversary celebration with a significant number of upgrades to the platform and new client-focused initiatives meant to uplift winery marketing and sales efforts. The new initiatives were spearheaded by eCELLAR’s new Chief Operating Officer Tracy McArdle who was appointed in January and has overseen an increase in eCELLAR clients in 2024.

Throughout 2024, the talented eCELLAR development & client service team deployed more than 30 upgrades to its DtC e-commerce platform. Among the platform’s upgrades were significant consumer-facing shopping cart enhancements, email campaign compliance enhancements to accommodate new Google and Yahoo email anti-spam policies, and multi-brand email marketing consent protocols allowing more flexibility for eCELLAR’s multi-brand clients. Finally, eCELLAR launched an entirely new public-facing website in mid-year. 

More Than 30 Upgrades Enhance eCELLAR DtC Platform in 2024
Among the client-focused initiatives that came in 2024 was The Pulse, a webinar-based speaker series exclusively for eCELLAR clients that featured some of the top voices in the wine trade directly addressing top issues of concern for DtC marketers. The Pulse Speaker Series featured Andrew Adams of Wine Business Analytics giving up-to-date insights into the pace of wine shipments during 2024, the Red Chirp text marketing platform founder Jennie Gilbert delivering do’s, don’t’s and how’s of using text messaging for DtC sales and management, and Erica Duecy of The Business of Wine Podcast who addressed eCELLAR clients on Millennial and Gen Z attitudes toward wine and DtC marketing.

McArdle also launched a new eCELLAR Client Newsletter in 2024, giving its wineries regular marketing and platform insights and announcements. 

“This 25th year in the wine DtC business has been very special for eCELLAR,” notes founder and CEO Paul Thienes. “The goal for the Silver Anniversary was to help our clients elevate their DtC game with client-driven platform augmentations, delivered by an innovative and dedicated development team, enhanced customer service and expanded access to marketing ideas and strategies to help them sell more wine. Looking ahead to 2025, we’re excited to continue building on this momentum.”

ABOUT eCELLAR
First launched in 1999, eCELLAR provides wineries with a comprehensive e-commerce platform for managing, marketing, and selling their products directly to consumers. With numerous 3rd party shipping and compliance integrations as well as experienced customer support and development departments, eCELLAR strives to be a partner in its clients’ direct-to-consumer sales and marketing program. More information is available at eCELLAR1.com.

# # #

This press release is linked on the web at: https://www.ecellar1.com/ecellar-celebrates-silver-anniversary-with-platform-upgrades-and-new-client-focused-programs/

CONTACT:

Tom Wark, Wark Communications
707-246-6451 • tom@warkcommunications.com

Are you ready to tap into the evolving tastes and buying habits of Millennial and Gen Z consumers? Don't miss this opportunity to gain insights from industry experts Erica Duecy and Tom Wark as they dive into the latest trends that are shaping the future of the wine and beverage industry.

📅 Date: Monday, November 4th
🕚 Time: 11:00 AM - 12:00 PM (PST)
🔗 RSVP now: https://us06web.zoom.us/j/84412302294

Join us this Wednesday, October 2nd at 10 AM PST for the next exciting installment of eCELLAR's Speaker Series — The Pulse!

We’re thrilled to host a dynamic discussion featuring industry leaders Jennie Gilbert of Red Chirp, Jennifer Sullivan (Oaks) of Benziger Family Winery and Imagery Estate Winery, and Tracy McArdle COO at eCELLAR. This session will deep dive into how texting can revolutionize your customer communication, boost engagement, and supercharge your sales.

Don't miss out! Secure your spot now: https://lnkd.in/gjUdrMdA

-eCELLAR Clients to Gain Intimate Access to Industry Experts and Leaders–

(CALISTOGA, Calif)—Winery e-commerce platform eCELLAR is excited to announce its new member-facing Speaker Series, THE PULSE. The quarterly web-based series gives eCELLAR members exclusive access to some of the top minds in wine. THE PULSE Speaker series is designed to inform, inspire, and empower eCELLAR clients through the insights of industry experts on key issues facing the winery community. 

THE PULSE will kick off on August 27th with Andrew Adams, editor of the Wine Analytics Report by WineBusiness. Adams will address eCELLAR winery clients and guests on the topic of 2024 DtC sales trends. In November, THE PULSE Speaker Series continues with Erica Duecy, Host of the Business of Drinks podcast who will provide insights on trends among Millennial and Gen Z drinks consumers. 

“eCELLAR is in large part an insights-driven e-comm and POS platform that sits at the heart of our winery clients’ sales and marketing efforts,” explains eCELLAR COO Tracy McArdle. “With THE PULSE Speaker Series, we are aiming to expand the insights we can deliver our clients beyond the platform’s robust search and data discovery capabilities and into the industry at large through intimate discussions with the best minds in wine.”

Future topics for PULSE speakers will include the state of the wine and health debate, winery visitation trends, artificial intelligence inroads into DtC marketing and sales, working with wine and business media, podcasting for wineries, and the pros and cons of wine certifications.

eCELLAR is celebrating its 25th anniversary in 2024. Founded in 1999 by Napa Valley resident Paul Thienes, eCELLAR has grown and innovated along with the DtC wine channel as well as remaining a fixture in the winery community with its headquarters in Calistoga, California. 

For more information about eCELLAR and the PULSE Speaker Series visit: https://www.ecellar1.com/events/

 ABOUT eCELLAR
eCELLAR is an integrated e-commerce, POS, and customer management platform dedicated to serving the wine industry’s unique challenges and opportunities. Its wine-country-based customer service and programming teams are at the heart of the firm’s operations. With wineries located up and down California and in other wine-producing states, eCELLAR remains focused on client DtC success, customer service, technical support, and innovation. For more information see www.ecellar1.com.

It’s one of those cliches that turns out to be true: “AI isn’t coming for your job, but someone using AI is.”

Artificial Intelligence will turn out to be the next real “killer app”. The last one that completely transformed the Internet and the way you work was Social Media. Before that, it was email. Putting AI in the same category as email and social media should give you a sense of just how transformative this technology is and will become.

But how to incorporate it into your daily DtC efforts is the subject of regular debate and discussion. We believe it is best used not to write copy for your website or email campaigns but rather to fuel your creative juices. It turns out that while AI’s current copywriting capability is good, we don’t think it is yet so good that it can authentically communicate the uniqueness and personal voice that is so important to successful communications and campaigns. However, it sure can generate great ideas for communications and DtC campaigns.

Whether you are using ChatGPT, Claude, Bing AI, Google Gemini, or another AI tool, they all excel at assisting in brainstorming. It’s this process of coming up with creative ways to position, sell, market, and communicate the unique qualities of your wine brand that most commonly set you apart from your competitors and keep you’re your customers engaged. 

The key to using AI to help generate idea for a DtC email or marketing campaign is precise prompts. “Prompt Engineering”, as some refer to the practice, is the process to providing the AI tools with proper context and direction: From what perspective should the AI respond? What is the specific context that the AI should consider? Exactly what task should the AI perform. In practice, that kind of prompt created by a DtC-oriented winery might look something like this: 

Respond as a consumer marketing expert in the wine industry. You work at a small, 5,000 case winery located in Napa Valley with a reputation for producing single-vineyard Chardonnay and Cabernet from the Coombsville sub-appellation. Create a series of email campaign for past buyers that will utilize the theme of the coming of Spring. The goal of the campaign should be to generate interest in visiting the winery over the next three months.

Using Microsoft Co-Pilot, our AI provided five different email themes including:

- Spring Awakening at [Winery Name]”

- “Unveiling Our Spring Releases”

- “Exclusive Spring Cellar Tours”

- “Picnic Among the Vines”

- “Springtime Events Calendar”

- “Personal Invitation: Visit Us This Spring!”

 With each above idea came underlying suggestions on how to make the overall theme compelling. However, none of the Co-Pilot Theme suggestions focused specifically on the winery being in the Coombsville region of Napa. This is where revision and “conversation” comes in. As you brainstorm with the AI it is always important give your AI partner further guidance. For example, we responded to Co-Pilot with this: “Provide more options focusing on the fact that the winery resides in the Coombsville region of Napa Valley.

The result were five more campaign suggestions, all focused on the winery being in the Coombsville region. Among them was this:

1. Email 4: “Picnic Among Coombsville Vines”

• Subject: “Picnic Among Coombsville Vines”

• Describe the Coombsville vineyard landscape in Spring: rolling hills, budding vines, and wildflowers.

• Suggest a Spring picnic experience with Coombsville wine pairings.

• Highlight secluded picnic spots with breathtaking views.

The notion of “Secluded picnic spots with breathtaking views” was a particularly appealing idea. And no doubt a Coombsville winery could run with this idea, utilizing their knowledge of the region.

Prompt. Refine the Prompt. Refine Further. These are the keys to directing your AI tool of choice to drill down exactly to where you need your brainstorming session to go. Moreover, the more detailed context you can provide in your original and subsequent prompts, the more useful the ideas that will be generated.

It will be tempting if you are working to generate an email campaign to ask the AI to generate the copy for the email. We recommend keeping this “in-house”. Few things are more important to your outreach efforts than maintaining the authentic voice of your brand. That voice has been developed as a direct result of real people intimately connected to your winery, your location and your culture personally crafting honest and real messages.

Besides using AI tools to help uncover effective themes for email campaigns, you can also use the AI to help develop protocols for post-visit outreach, creating concise lists of requirements for new positions at your company, ideas for unique communication assets for the tasting room, compelling names for a new wine made of a proprietary blend of grapes, and much more. 

Take time to learn how to manipulate and generate prompts and how to direct the AI to dive deeper, then use your own voice to generate the final product. This is how the new generative AI tools can help make your customer outreach and marketing effective without compromising your authentic brand voice.

—In at the beginning of the DTC revolution, eCELLAR Celebrating Innovation—

(CALISTOGA, Calif)—The year 2024 marks the 25th anniversary of the launch of eCELLAR, the Napa Valley-based e-commerce and customer management platform that has delivered numerous innovations during the winery DtC revolution that occurred over the past quarter century. Founded by computer scientist Paul Thienes in 1999, eCELLAR early on took the All-in-One approach to e-commerce platform creation and has not looked back. 

Over its 25-year history, eCELLAR has introduced numerous innovations to winery DtC technology including

• The first domain hosted online store
• The first 100% web-based Point of Sale system, rather than hard-drive located system
• The First internal reservations management system for tours and tastings
• The First PCI-Validated Security system for protecting winery credit card data
• The first platform allowing wineries to search across 100 data points for customer segmentation for reports and email.

“Wineries have always been particularly precise and careful in the way they communicate with their customers, which told me from the very beginning that winery data and access to that data would be paramount in their DtC efforts, “says Thienes. “Whether we were developing e-commerce systems, POS systems or allocation systems, I always knew that preservation and access to customer data had to undergird the eCELLAR platform so wineries could easily get to the business of delivering great customer experiences.”

ALL-IN-ONE AND NO-COMMISSION SYSTEM

Setting eCELLAR apart from other industry DtC platforms is its centralized architecture and no-commission revenue model. eCELLAR  has always offered an all-in-one system that provides e-commerce, Point-of-sale management, customer data management, email campaign creation, wine club, allocations, reservations, and reporting all in one internet-based platform, without resorting to outside vender services while still allowing clients to choose to use outside services. Additionally, Thienes has kept eCELLAR as one of the few winery-serving e-commerce platforms that doesn’t charge clients commissions on sales that go through the system.  

“I think we could charge commissions; frankly we don’t need to in order to hit our revenue targets. We know our winery clients, whether very large or very small, operate in an ever-increasing cost environment and appreciate predictability,” explains Thienes “If we can keep their operating costs down, they succeed and that means eCELLAR succeeds.”

Thienes expects eCELLAR’s and the wine industry’s next twenty-five years of DtC sales and marketing to be much like the first 25 years: adapting to change.

“Demographics, technology and consumer expectations will drive the evolution of DtC platforms like eCELLAR over the next quarter century, but we believe that this future will be intensely data driven, making winery access to their data and their ability to interrogate that data in diverse ways critically important,” Thienes predicts. “We don’t yet know for sure how the younger, digital-native consumers will interact with wineries and their tasting rooms, but we know they will include an affluent tranche of consumers that will interact with wineries. The job of winery e-commerce and CRM platforms like eCELLAR is to assure our clients are set to meet and serve up-and-coming customers exactly where they are—whether it’s at the tasting room, on websites, on phones or on the next device to come down the pike.” 

eCELLAR will be celebrating its 25 years helping move forward DtC sales and winery CRM with client events throughout the year.

ABOUT eCELLAR

eCELLAR is an integrated e-commerce, POS and customer management platform dedicated to serving the wine industry’s unique challenges and opportunities. Its wine-country based customer service and programming teams are at the heart of the firm’s operations. With wineries located up and down California and in other wine-producing states, eCELLAR remains focused on client DtC success, customer service, technical support, and innovation. For more information see www.ecellar1.com.

If you're in the market for DTC software for 2022, you will want to see eCELLAR's new Supplemental and other new Discount capabilities to supercharge your consumer offerings in 2022.  Previewed in last week's User Group, these new features are now live in eCELLAR today. 

Your winery can offer, for instance:

An extra 10% off library wines and 5% off specific holiday wines -
on top of specific club tier's 20% base discount...

Limit $0.01 shipping up to 5 cases max...

An extra $25 off the order when your
club member spends over $180?

Request an eCELLAR demo and see why eCELLAR is the wine industry's most powerful all-in-one platform.

Request an eCELLAR demo

Thank you, Happy OND, and be safe & well!

 - Paul

Watch user group feature preview:

If you're considering your next move for a new DTC platform, consider eCELLAR.

Go to https://www.ecellar1.com to learn more and see the unrivaled power of eCELLAR!

New pricing that brings certainty

Paul Thienes, Founder & CEO / eCellar will present a product demonstration of eCellar's DTC Platform - A Single Source of Truth for Wineries at the Wine Industry Sales Symposium May 25, 1:00-1:30 PM and May 26, 1:00-1:30 PM.

What will be covered:

We understand that wineries have pivoted significantly to accommodate changing consumer demands of virtual wine tasting, eCommerce & club purchases, and safe visitation to the winery by reservation. From reservation placement to point of sale transaction in the tasting room, using a single-database platform that provides a single source of truth of customers and their interactions across all sales channels & brands is imperative. We will demonstrate how wineries working within eCELLAR's unified platform and ever-powerful workflows, keep their customers engaged and coming back for more wine purchases across all sales channels.

Register to attend the Wine Industry Sales Symposium for free and check the eCELLAR product demonstration box join this breakout session.

Serve your customers with ease across all channels from online to tasting room using a single, All-In-One web-based platform that's available anytime, anywhere on any device. 

From online reservations to tasting room orders, avoid the headaches of working with multiple systems that don't synch 100% (if at all), and call us when needed for immediate and live assistance - we fully support everything!

“eCELLAR has one of the strongest querying systems I have ever utilized in the industry. We use this powerful tool at Huneeus Vintners to craft and manage highly targeted sales and marketing campaigns that are both effective and thoughtful. By leveraging eCELLAR’s full service platform and personalizing our data with custom tags, we can achieve a 360 view. This comprehensive view of our consumer allows us to leverage these insights to grow our consumer business across all brands. I highly recommend eCELLAR.”

Kristina Palko, Director of Marketing & Sales
Huneeus Vintners

Our customizable online storefronts and subscription tools are designed to be mobile first, as our API-driven online stores look great from phone to desktop. Built-in CRM, reporting and email campaign automation tools allow you to consistently retarget and remarket to your best customers, sending them personalized and branded emails that automatically log them in to easily take action. 

See all the True CRM features.

For a demonstration and a sandbox account to see how eCELLAR stacks up against all other DTC systems, request a demo at https://www.ecellar1.com.