February 27, 2026
Managing your beverage business using spreadsheets is no longer efficient.With frequent changes in regulations, consumer preferences, and supply chains, spreadsheets lead to costly errors and missed opportunities.
Inaccuracies that wreak havoc

Version chaos & collaboration confusion

Outgrowing the spreadsheet sandbox

The opportunity cost of disparate data
Spend less time fixing errors and more time innovating.
Automated planning software intuitively adapts as your business evolves, ensuring you capitalize on every opportunity.
Claret provides advanced beverage planning software built specifically for the alcohol industry.
Claret automates planning processes, delivers accurate forecasts, and enables cross-functional collaboration so you can maximize profits and outpace competitors. Achieve your potential with Claret.
Are you still struggling with outdated spreadsheets for your beverage business? Discover how Claret's advanced planning software can help you maximize profits and minimize errors.
Learn more about the hidden dangers of spreadsheets. Read the full article here:
The hidden dangers: 4 spreadsheet disadvantages in Bev Alc planning
February 27, 2026
Catering to the conscious: ESG in wine and the younger consumer's demand
Do you feel overwhelmed trying to balance profitability with sustainable practices?
Many wineries struggle to implement ESG principles without breaking the bank. But, consider why they should care:
Appealing to the next generation of consumers | Gaining a competitive edge |
Improving brand image and customer loyalty | Saving costs and profitability in the long run |
Imagine having the insight to elevate your environmental and social impact while maintaining your bottom line.
You could feel proud sharing the story of your sustainability journey with eco-conscious consumers. It's possible to run an ethical business that benefits the planet and people.
Claret's supply chain planning modules streamline operations, bringing more efficiency to beverage companies.
By optimizing processes, you're better positioned to achieve your ESG goals and make a meaningful impact.
Struggling to balance profit and sustainability?
Claret's supply chain modules help wineries optimize ESG objectives, making eco-conscious consumers proud.
Read the full article for more info:
https://claret.app/blog/catering-to-the-conscious-esg-in-wine-and-the-younger-consumers-demand
February 27, 2026
Expo Deal: Get a 2-month free trial of Claret!
Exciting Announcement!
Experience the game-changing Claret with a two-month FREE trial – tailor-made for your business.
How to apply for this incredible offer:
1 Schedule a discovery session with us via this link: https://claret.app/free-trial
2 Act quickly, as it's available only for the FIRST 10 companies who sign up!
Prepare to take your business to new heights with Claret!
February 27, 2026
Mastering Cost Saving in the Beverage Alcohol Supply Chain
Mastering Cost Savings in the Beverage Alcohol Supply Chain
Ever wondered how your beverage alcohol supply chain could become a powerhouse of efficiency and cost savings? Dive into these game-changing strategies, including predictive analytics and waste reduction. Can your supply chain reach new heights?
1. Leverage Predictive Analytics:
Game-Changing Insight
Predictive analytics transforms supply chain management with advanced statistical techniques and AI.
Demand forecasting precision: Analyze past sales, market trends, and seasonal fluctuations for accurate predictions, optimizing inventory management and reducing costs.
2. Leverage Predictive Analytics:
Enhanced Ordering Processes
Make data-driven decisions on when, how much, and from whom to order, boosting cost savings and operational efficiency.
3. Streamline Ordering Processes:
Efficiency Boost
Replace manual, error-prone processes with streamlined, automated systems.
Error reduction: Eliminate manual errors, ensure timely orders, and cut labor costs. Seamlessly integrate with inventory management and predictive analytics for a holistic supply chain.
4. Streamline Ordering Processes:
Optimize Inventory Management
Cost-saving strategies: Efficient inventory management reduces losses due to damage or expiration.
Prevent overstocking: Intelligent systems ensure timely and optimal orders, avoiding costs associated with excess stock.
5. Reduce Waste:
Powerful Strategy
Analyze each supply chain stage for inefficiencies and implement waste reduction.
Sustainability impact: Beyond cost savings, waste reduction contributes to environmental sustainability, aligning with socially responsible business practices.
6: Elevate Efficiency
Ready to elevate your supply chain efficiency? Dive into these practical ideas for tangible cost savings.
Learn more on our article:
February 27, 2026
ESG in wine and the younger consumer's demand
Sustainability is all the rage, but going green takes major effort and expense.
You want to do right by the planet and attract eco-conscious buyers, but actually implementing sustainable practices seems overwhelming.
What if elevating your sustainability practices was easy and affordable?
You could tap into a massive market of eco-conscious buyers practically overnight. Consumers today care deeply about corporate responsibility and will vote with their dollars to support brands that align with their values.
Claret's supply chain planning modules make implementing sustainability possible.
We empower you with the insights and tools to reduce environmental impact and improve your commitment to ESG principles. Join the sustainability revolution and future-proof your winery.
Embrace the Green Wave: Learn how Gen Z and Millennials are reshaping the wine industry with their eco-conscious preferences. Discover the power of ESG principles.
Read more on our blog post:
https://claret.app/blog/catering-to-the-conscious-esg-in-wine-and-the-younger-consumers-demand
February 27, 2026
Navigating wine oversupply from vineyard to consumer and back
Navigating wine oversupply — from vineyard to consumer and back
How a 10% global wine surplus is reshaping the industry, forcing wineries to innovate and adapt? Claret’s team explores the issue in the article “Navigating wine oversupply — from vineyard to consumer and back.”
Here is a sneak peek.

Causes of the surplus
- Reduced demand from younger consumers is significantly contributing to the global wine surplus.
- Persistent high output by wineries, despite declining consumption, exacerbates the surplus issue.
- Adaptation challenges to changing global tastes and market preferences further fuel the oversupply.

Consequences of wine oversupply
- Wine oversupply leads to lower market prices, creating financial pressures for wineries.
- Storage challenges emerge, as excess wine requires extended and often inadequate storage solutions.
- The quality of wine is at risk due to prolonged storage, and vineyard sustainability is impacted.

Strategic response to oversupply
Wineries turn to advanced forecasting and market analysis to align production with changing consumer patterns. (Claret can help you with that!)
For a deeper dive into the global wine surplus and its impact, check out our blog:
https://claret.app/blog/navigating-wine-oversupply-from-vineyard-to-consumer-and-back
February 27, 2026
The beverage alcohol industry is constantly evolving and demands more than what traditional spreadsheet tools can offer
The beverage alcohol industry is constantly evolving and demands more than what traditional spreadsheet tools can offer.
Excel and Google Sheets just don't cut it anymore.
You find yourself stuck in a sea of data, drowning in spreadsheets, and struggling to keep up with the fast-paced nature of the industry. Your competitors are gaining an edge, while you're left feeling overwhelmed and behind.
Introducing Claret, the dynamic and specialized planning tool specifically designed for the beverage alcohol industry. With Claret, easily analyze sales data, track inventory, manage pricing, and more, all in one user-friendly platform. Say goodbye to generic spreadsheets and hello to a tool tailored to your industry's unique needs. It's time to level up your business with Claret.
Excel and Google Sheets have had their time, but the world of beverage alcohol demands more! Are you feeling overwhelmed in a sea of data, while your competitors surge ahead?
Check out of latest article here:
https://claret.webflow.io/blog/the-hidden-dangers-4-spreadsheet-disadvantages-in-bev-alc-planning
February 27, 2026
Expo deal: Get a two-month FREE trial of ClaretDon't miss out on our Expo Deal!
Get a two-month FREE trial of Claret - the ultimate solution for your business.
Here's how to score this exclusive offer:
1 Schedule a discovery session with us via this link: https://claret.app/free-trial
2 Hurry, it's only available for the FIRST 10 companies signing up!
February 27, 2026
Raising the bar: how alcohol and sports sponsorship influence fan experiences
Raising the bar: how alcohol and sports sponsorship influence fan experiences
When fans unite in the thrill of victory or the agony of defeat, something extraordinary happens. Smart brands are part of that moment, and sports sponsorships have evolved from logos on banners to immersive fan experiences.

Dive into our article and uncover how alcohol companies enhance fan engagement, forging deep emotional connections. Plus, the importance of forecasting when planning for the spikes in demand resulting from successful brand engagements.

Forecasting plays a pivotal role in ensuring seamless supply, whether it's during sporting events or in response to the ripple effect of successful brand efforts. Key points of planning include:
Event profile and audience demographics
Past event performance and sponsorship outcomes
Internal collaboration
Get the insights in the full article:
February 27, 2026
Introducing Claret Profit Maximizer
Are your wine blends the best they can be?
For quality and profit?
The challenge
It is impossible to consider all the variables and constraints for all blends at once without proper tools, and industry insights.
You have to make a choice,â?¨but is it the right choice?

Introducing Claret Profit Maximizer
A specialized consulting offering that combines industry expertise with AI and data-driven strategies to improve wine blending profitability.

Mastering “what if” scenarios
Leverage scenario planning to chart your business's most profitable course.

Key deliverables
- Improve profit from grape to final blend
- Discover overlooked opportunities
- Unlock “What if” scenario planning
Why is Claret your ideal partner?
- Supply chain planning expertise
- Decades of wine industry experience
- Customer-centric support
Pricing
A straightforward model that fits your company size and complexity.
![]() Tier 1 (< 500K cases) Starts at $9K | ![]() Tier 2 (500K to 1M cases) Starts at $19K | ![]() Tier 3 (1M+ cases) Starts at $39K |
Unlock the best for your blends
Learn more at Claret.app/Profit-Maximizer
Or, book a free discovery meeting with us
February 27, 2026
The benefits of supply chain collaboration in the three-tier network
The benefits of supply chain collaboration in the three-tier network
In the beverage alcohol industry, the three-tier network refers to the distribution system mandated by law in many countries, including the US. This system consists of three tiers: producers, distributors (wholesalers), and retailers.
From streamlined logistics to enhanced customer experiences, learn how supply chain collaboration drives success in the beverage industry.

Increased efficiency and cost savings
When stakeholders in the three-tier network collaborate effectively, they can streamline processes, reduce waste, and optimize resource utilization.
This can lead to significant cost savings and increased efficiency throughout the supply chain process.

Improved inventory management
Supply chain collaboration can help stakeholders better manage their inventory levels by sharing information on sales, stock levels, and consumer demand.
This allows for more accurate forecasting and replenishment, reducing the risk of stockouts and overstocking.

Enhanced customer satisfaction
Collaborative efforts between the three tiers can lead to better alignment with consumer preferences and improved product availability.
This, in turn, can result in a seamless shopping experience for the end consumer.

Increased innovation and product quality
By working together and sharing insights and expertise, stakeholders in the three-tier network can drive innovation and improve product quality.
This can lead to the development of new products and offerings that better meet the needs of consumers, ultimately boosting the competitiveness of the entire industry.
Discover the power of collaboration across the three tiers of the beverage alcohol industry!
In the full article, the Claret team dives deep into the benefits of seamless cooperation between producers, distributors, and retailers.
Read the full article at:
https://claret.app/blog/the-power-of-partnership-how-collaborative-planning-in-the-beverage-alcohol-supply-chain-drives-success
February 27, 2026
Avoiding Stockouts: Strategic Safety Stock Calculation for Supply Chain Success
Avoiding Stockouts: Strategic Safety Stock Calculation for Supply Chain Success
Effective safety stock calculation is key to navigating the unpredictable demand in the beverage alcohol industry. Master the essentials of maintaining optimal inventory levels and ensuring your shelves are never empty nor overly stocked.
Key formulas explained
Understanding safety stock is crucial for avoiding stockouts and managing excess inventory. In our article, learn the key formulas and data needed to calculate your safety stock accurately, ensuring that you always have the right amount of inventory when demand fluctuates.
Influencing factors
Factors such as forecast error, order size, and desired service levels play crucial roles in determining your safety stock levels. Our team expands on these concepts, providing detailed guidance on their practical application in inventory management. We also discusses how to use historical data and the Z value to fine-tune your safety stock levels for maximum efficiency.
Get the insights
Ready to enhance your supply chain skills? Read the full article for in-depth insights into safety stock calculations and how to apply them effectively in your operations.
https://claret.app/blog/avoiding-stockouts-strategic-safety-stock-calculation-for-supply-chain-success
February 27, 2026
Forecasting for BevAlc: Two unique factors
Forecasting for BevAlc: Two unique factors
Forecasting is the linchpin of a successful supply chain, guiding production decisions crucial for success. In the beverage alcohol industry, it goes even further, with significant cost implications.
Two unique factors amplify the importance of accurate, long-term forecasting:

1. The tie to agriculture:
Raw materials are at the mercy of nature. Accurate forecasting helps identify gaps in supply contracts, plantings, and farming practices.

2. The aging process:
Many beverages have an aging period. Failing to invest in accurate long-term forecasts ties up capital or misses surplus opportunities.

Want to dive deeper into the world of forecasting?
Read the full article: The art and science of forecasting
February 27, 2026
Uncorking innovation: crafting compelling cases for tech transformation
Uncorking innovation: crafting compelling cases for tech transformation
Delving into essential strategies and tools for driving tech innovation in the beverage alcohol sector. This article provides valuable insights into scoping requirements, options analysis, and crafting compelling business cases tailored to industry needs.


Scoping Requirements:
Understanding project objectives and stakeholder needs lays a solid foundation for tech transformation. Access our Project Scoping Template, guiding you through the process and ensuring alignment with business goals from the start.

Options Analysis:
Navigating the landscape of software solutions with confidence is key. Learn effective strategies for evaluating and comparing options, driving your transformation forward. Our Options Analysis Template provides a structured approach to selecting the right solution for your business.

Business Case Development:
Explore the process of building a compelling business case for tech adoption. Discover strategies for showcasing the tangible and intangible benefits of software solutions, aligning with strategic objectives, and securing stakeholder buy-in.
Ready to take your tech transformation to the next level? Dive into the full article for expert insights and downloadable templates to streamline your project from start to finish.
claret.app/blog/uncorking-innovation-crafting-compelling-cases-for-tech-transformation
February 27, 2026
Engaging stakeholders in tech transformations:
Engaging stakeholders in tech transformations:
Securing stakeholder buy-in is crucial for successful tech transformations.
This is especially true in the beverage alcohol industry, where companies are often stuck in their traditional—and sometimes inefficient—ways of getting things done.
We explored the essential steps in tech transformation for BevAlc in our latest article. Here's a preview of the topics.

Understanding stakeholder needs: The Foundation
Before delving into strategies, it's crucial to understand who stakeholders are and what they need. This process entails identifying key stakeholders, gathering initial feedback, and conducting stakeholder analysis.
Laying the groundwork for stakeholder collaboration
Once key stakeholders are identified, the focus shifts to gaining support, fostering relationships, and ensuring engagement. This stage involves demonstrating value, addressing concerns, and recognizing the impact of technology on stakeholders.

Guiding stakeholders through the transformation
With stakeholders actively involved, the emphasis moves towards guiding them through the transformation journey. This includes involving stakeholders in decision-making, managing expectations, and showcasing the impact of digital transformation.

Get the insights
Learn more in our article:
https://claret.app/blog/engaging-stakeholders-in-tech-transformations-the-next-steps
February 27, 2026
A walkthrough of Claret Profit MaximizerJoin our founder and CEO, Shawn Zizzo, for a walkthrough of Claret Profit Maximizer.
In this video, Shawn goes through a demo of the model behind the service and shows how the outputs shine the light on how we can help maximize your profits while respecting label constraints, wine styles and more!
Discover how we combine expert insights with technology to help winemakers craft outstanding blends, tailored to their unique needs.
Learn more about our service at claret.app/profit-maximizer
February 26, 2026
The origin story of Claret Profit Maximizer
The origin story of Claret Profit Maximizer
We are sharing the backstory of the development of Claret Profit Maximizer.
Discover how our founder, Shawn Zizzo, leveraged his early career experiences and AI innovations to craft a service that revolutionizes wine blending by marrying traditional expertise with modern technology.
Read the full story here:
https://claret.app/blog/the-origin-story-of-claret-profit-maximizer
January 4, 2024
Discover Claret at Booth #2107 at the Unified Wine & Grape SymposiumTo succeed in the wine industry, you must plan your supply chain. From depletion and shipment forecasting to your bulk wine make plan to your projected grape supply plan.
Every wine company plans. However, the lack of integration and a maze of clever spreadsheets often result in overlooked opportunities and financial inefficiencies. This is precisely why we built Claret — a supply chain planning platform for the wine and beverage alcohol industry. Claret solves the problem of having too many plans that are not connected.
Experience firsthand our Sales Collaboration tool, a user-friendly forecasting solution that empowers your sales team to move beyond spreadsheet forecasting.
See how Claret can help identify risks and opportunities surrounding your long-term bulk wine and grape supply by exploring the Make Planning and Crop Supply Planning features.
Claret isn’t just a platform to help your wine company succeed; it’s a passionately crafted solution by a team deeply committed to the industry and dedicated to supporting the people who make this industry great.
When customers like Diane Mourgos from Cline Cellars say things like “Forecasting made easy!” or “Intuitive to use and training our team to transition from spreadsheets was a breeze!” it really keeps us going. We know we are on the right path.
Come by booth #2107 to meet the people behind the software. We’re eager to showcase our features that can improve your wine business and make some new friends.
Claret
Unified Symposium Booth: 2107
Claret is a pioneering integrated business planning platform for the beverage alcohol industry. Our mission is to move the industry beyond the limitations of fragile and cumbersome planning data and toward a future of confidence and control. We understand the unique complexities of this industry and have tailored Claret to meet these specific needs. At Claret, we’re not just passionate about technology but about the success of the beverage alcohol companies we serve. Our software includes innovative features like Sales Collaboration, Make Planning, and Crop Supply Planning, each designed to offer comprehensive, risk-aware supply chain planning solutions. Claret is more than a tool; it’s a partner in your journey to streamline supply chain processes, harness opportunities, and avoid common industry pitfalls.
November 15, 2023
To Succeed in the Wine Industry, You Must Plan Your Supply Chain
From depletion and shipment forecasting to your bulk wine make plan to your projected grape supply plan.
Every wine company plans. However, the lack of integration and a maze of clever spreadsheets often result in overlooked opportunities and financial inefficiencies. This is precisely why we built Claret — a supply chain planning platform for the wine and beverage alcohol industry. Claret solves the problem of having too many plans that are not connected.
Experience firsthand our Sales Collaboration tool, a user-friendly forecasting solution that empowers your sales team to move beyond spreadsheet forecasting.
See how Claret can help identify risks and opportunities surrounding your long-term bulk wine and grape supply by exploring the Make Planning and Crop Supply Planning features.
Claret isn’t just a platform to help your wine company succeed; it’s a passionately crafted solution by a team deeply committed to the industry and dedicated to supporting the people who make this industry great.
When customers like Diane Mourgos from Cline Cellars say things like “Forecasting made easy!” or “Intuitive to use and training our team to transition from spreadsheets was a breeze!” it really keeps us going. We know we are on the right path.
Come by booth #112 to meet the people behind the software. We’re eager to showcase our features that can improve your wine business and make some new friends.
Claret
WIN Expo Booth: 112
Claret is a pioneering integrated business planning platform for the beverage alcohol industry. Our mission is to move the industry beyond the limitations of fragile and cumbersome planning data and toward a future of confidence and control. We understand the unique complexities of this industry and have tailored Claret to meet these specific needs. At Claret, we’re not just passionate about technology but about the success of the beverage alcohol companies we serve. Our software includes innovative features like Sales Collaboration, Make Planning, and Crop Supply Planning, each designed to offer comprehensive, risk-aware supply chain planning solutions. Claret is more than a tool; it’s a partner in your journey to streamline supply chain processes, harness opportunities, and avoid common industry pitfalls.
October 30, 2023
Practical supply chain cost savings ideas: a comprehensive guide for the beverage alcohol industry
Looking for a better way to manage your beverage alcohol supply chain?
At Claret, we understand the importance of cost savings and that’s why we specialize in helping businesses stay competitive.
We use predictive analytics to help optimize inventory management and reduce overstocks. | Our streamlined ordering process prevents out-of-stock situations and saves you money on storage costs. | And not only that, but our waste reduction strategies will help you save resources too! |
With us by your side, you can trust that everything is taken care of efficiently — from effective supply chain managers down to collaboration between departments.
Plus, we have performance metrics set specifically for each business so you can measure the success of any given strategy with ease.
Learn more about cost savings in BevAlc.
Read the full article at www.claret.app/blog

Sign up today with Claret and start saving now!
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Appealing to the next generation of consumers






