Bottle360 Winery DTC Software Announces Integration with Block 55 Winery Reservations

Seattle, WA (November 21, 2024) - Bottle360, innovative leader in direct-to-consumer wine software, announces reservation system integration with Block

We’re excited to be heading to Oregon!

Bottle360 is proud to be an exhibiting sponsor of the Oregon Wine Symposium Feb 3 - 4, and we’ll also be visiting wineries throughout the Willamette Valley from February 5 - 7.

We’re kicking things off with a demo happy hour at Troon Vineyard on February 5 at 5:30 pm, and we invite local wineries to join us.

If you’re not able to attend, you can still book time for our team to visit your winery for a personalized demo while we’re in the area.

? Get the details and RSVP or book time here: https://bottlethreesixty.com/bottle360-heads-to-the-oregon-wine-symposium-and-the-willamette-valley/

We look forward to connecting with Oregon wineries and championing your success.

Bottle360: Redefining DTC Wine Sales

Proven Bottom-Line Results

The trend toward wine subscriptions and modernized membership formats relies on personalization. That means wineries need to tailor their messaging, pricing and communications to individual wine consumers. Making personalization flexible, is the most sought-after function in Direct-to-Consumer (DTC) programs, but many users find that their software makes it hard to accomplish. Bottle360 is tackling this challenge.

“The tools a winery needs to boost new consumer sales and earn repeat orders have to be highly flexible to personalize customer experiences but also match the individuality and uniqueness of each winery,” says Katherine Adams, the CEO and founder of Bottle360. “That is why we focused on developing the right tools that offer versatile ways for the winery to transform how they connect with their potential customers and foster deeper loyalty with existing ones. Our goal is to increase repeat purchase frequency, all with an emphasis on making using our DTC platform easy.”

Bottle360 is known for its robust and intuitive functionality and its 360 degree approach to everything wineries need for direct to consumer sales.  In addition to the three core elements of DTC, i.e., eCommerce, Tasting Room Point of Sale, and Club and Subscription Management, all of the necessary functions along with bells and whistles are mostly contained within the software, eliminating the need for extra 3rd party add-ons.

Adams’ team is in perpetual rapid development mode, adding features and unique abilities at a rate that she states "far outpaces any other competitor to empower wineries with the tools they need to thrive.” Therefore even if your winery saw a Bottle360 demo just a few months ago, the pace of their development including WineWallet, increased functionality, and these new integrations, will make it worth your time to take another look at this innovative company that truly seems to care about their winery customers.  Their recent upgrades improve the flexibility wineries need to increase customer acquisition, strengthen customer relationships and loyalty to ultimately boost revenue. 

Their latest innovative feature release, WineWallet™ is an all-in-one loyalty and subscription program built to be native to the Bottle360 platform. Wineries can now use WineWallet to offer their customers points, rewards and exclusive club or subscription benefits in a seamless, digital experience. This new solution makes it easy for consumers to earn, track and redeem perks, all at no extra cost to Bottle360 customers or hidden fees for third-party plug-ins to create loyalty points.  Rave reviews of this feature are already appearing with amazing results from wineries such as doubling signups.  

"WineWallet has been a game-changer for our winery," said Adam Martinez, Owner and Winemaker of Uplifted Winery. "The ability to seamlessly integrate points into our Subscription Clubs has significantly helped drive sign-ups and engagement. Our customers love the rewards, and we love the enhanced connection we're building with them. We have actually gotten double the wine club sign-ups than we were projecting for August, and over half have been for the WineWallet style clubs."

In addition to WineWallet, the team continues to build out Bottle360 functionality, including: 

1. A WordPress Plugin to match and directly connect a winery's e-commerce and club pages with their website, offering both wineries and website design firms easy tools to collaborate
2. Layering Klaviyo's marketing automation tools on top of real-time purchase behavior and preferences captured by Bottle360 to create segmentation, email marketing and SMS campaigns using personalized data; and 
3. Integrating RedChirp's personalized messaging, order confirmations, shipping updates and recommendations. This option was "a game-changer" for family-run Résolu Cellars, says co-owner Kathie Nelson, making "customer outreach more efficient and personal," and boosting response rates.
4. Producing software with fewer  key strokes and  less steps. Making DTC software easier and more friendly for all staff with various technical abilities, so wineries have more time for hospitality. 

Bottle360’s record boasts 100% 5-star reviews, 24/7 customer service, reasonable prices and a history of never having raised its rates. Adams notes that “while all wineries have substantial levels of savings, one in particular saved over $24,000 in its first year using the software. This is because the others are gouging on price, no matter how they spin it. That same winery saw an increase of $230,000 in sales on our platform in the same period. That's an enormous boost to any size winery."

Bottle360’s can-do attitude, respect for its customers, and passion to help wineries brings a breath of fresh air to the industry.

Join us for a live demo event with Bottle360 and learn how you can transform your winery’s Direct-to-Consumer sales while enjoying gourmet coffee and breakfast.

>>CLICK HERE TO SIGN UP<<

Hanna Winery, HEALDSBURG, CA (map) - Tuesday, Sept 30th, 2025 - 10am - 11am
Bougetz Cellars, ST HELENA, CA (map) - Wednesday, Oct 1st, 2025 - 9am - 11am
Klinker Brick Winery, LODI, CA (map) - Friday, Oct 3rd, 2025 - 9am - 11am

Event Highlights

• Meet the founders: Katherine Adams, CEO & Founder, and Tim Murry, Co-Founder & VP of Bottle360, to learn how their platform addresses wine industry challenges.
• Shape the Future: Share feedback on your specific needs for a DTC software platform to help shape solutions for wineries.
• Savor & Network: Enjoy exceptional coffee and local pastries with fellow winery teams.
  
  

>>CLICK HERE TO SIGN UP<<

SEATTLE, WA – August 27, 2025 – Bottle360, the leading all-in-one DTC winery software platform, today announced the launch of WineWallet™, a groundbreaking  loyalty, rewards, points, and subscription club program designed to deepen customer engagement, attract new consumers, and drive recurring revenue for wineries. This innovative solution empowers wineries with the tools they need to build stronger relationships with their patrons while providing both wine enthusiasts and new consumers with exclusive benefits. All in a seamless way that makes it easy for them to collect, track, and redeem without the need for coupons or gift cards. 

WineWallet is natively built within the Bottle360 platform, offering wineries a robust suite of tools to create customizable loyalty or reward points for purchases, events, engagement, etc., in flexible ways the winery controls. In addition wineries can offer and manage recurring Wine Club Subscriptions with unparalleled ease. With WineWallet, wineries can allow existing members and new members alike, to easily access their points or subscription on mobile or desktop, encouraging connections and  personalization with consumers, helping to build relationships with their favorite wineries. Bottle360 also offers wineries the flexibility to utilize the name WineWallet in  their marketing to consumers, or customize their loyalty programs with their own branding, including a unique program name and logo, wherever the winery’s creativity takes them. Whether a winery uses the name “WineWallet”, “BottleBucks” or some other creative name they develop, is up to them, showcasing how Bottle360 has stepped up to the challenge of giving wineries the flexibility to meet the demands of a changing market.  

Early adopters of WineWallet are already experiencing its positive impact. 

“WineWallet has been a game-changer for our winery,” said Adam Martinez, Owner and Winemaker of Uplifted Winery. “The ability to seamlessly integrate points into our Subscription Clubs has significantly helped drive sign-ups and engagement. Our customers love the rewards, and we love the enhanced connection we’re building with  them. We have actually gotten double the wine club sign-ups than we were projecting for August. Over half of the signups have been for the WineWallet style clubs.” 

“We are incredibly excited to introduce WineWallet to the industry,” said Katherine  Adams, Founder and CEO of Bottle360. “Our mission has always been to empower wineries with the tools they need to thrive, and WineWallet is a testament to that commitment. Whether they use our brand WineWallet or come up with a clever new name for their own distinct program, the tools are there to create personalized experiences. Our flexibility allows wineries to be unique not just in name, but in how  they offer rewards or subscriptions. This program is designed to transform how  wineries connect with their customers, fostering deeper loyalty, providing more frequent repeat purchases from wine lovers all while engaging new wine consumers in an  unparalleled journey of discovery and reward.” 

WineWallet is now available to all Bottle360 winery clients. To learn more about how WineWallet can benefit your winery, visit bottlethreesixty.com/winewallet. 

About Bottle360 

Bottle360 is a leading direct-to-consumer (DTC) eCommerce, Club, and POS platform designed specifically for the wine industry. It offers a comprehensive suite of tools for inventory management, shipping, compliance, taxes, reports, marketing, and more, as well as sales across tasting rooms, clubs, subscriptions, events, and online channels. Bottle360 empowers wineries to increase sales with less effort and reduced costs,  streamlining daily operations so they can focus on what they do best, making great wine and connecting with customers. Visit bottlethreesixty.com to learn more.

In the dynamic world of winery Direct-to-Consumer (DTC) sales, having the right platform can make all the difference. With private equity firm FullSteam recently acquiring WineDirect, many wineries just like yours will have to switch platforms. Bottle360 offers a comprehensive solution that not only meets but exceeds your expectations, providing a seamless experience for both wineries and their customers.

Bottle360 Includes All the Essential Features You Need to Manage Your DTC Sales Effectively:

• Integrated DTC sales tools
• Tasting Room Point of Sale
• Customizable wine club or subscription management
• Advanced reporting
• Personalized customer journeys
• Customer Segmentation and marketing
• Intuitive Member Portal and Ecommerce
• ADA-compliant Ecommerce

What Truly Sets Bottle360 Apart Are Its Significant Advantages: 

Cost-Effective and Flexible: Bottle360 offers transparent pricing and freedom of choice on credit card processing options, helping you save on transaction fees.

24/7 Live Customer Support: Our dedicated live support team is available around the clock to assist you with any questions or issues.

Big Savings: Wineries who switch to Bottle360 save an average of 33% compared to other platforms.

Smooth and Simple Transitions: Bottle360 makes it easy to switch from your existing DTC platform. Our helpful approach to data migration ensures a seamless transition without added stress.

Website Flexibility: We can match your existing website look and feel, or create a new website for you. 

Seamless Integration: We ensure your operations are uninterrupted and allow you the flexibility to choose the fulfillment partner of your choice.

Reservation System with Block 55: Get real-time sharing of reservations to POS and admin panel, plus personalized notifications to create unique guest experiences.

Weekly Updates and Releases: We prioritize the needs of wineries, with frequent updates and releases driven by your feedback.

Now is the perfect time to explore your options. Book a demo today to see how Bottle360’s all-in-one point-of-sale, wine club management, and e-commerce platform can help you save time, money, and frustration. 

At Bottle360, we empower you to thrive in an evolving market. 

Call us today to discuss how we can work together to support your winery’s success.